Content about Market segmentation

August 8, 2013

OfficeMax is speeding up the process of customer segmentation with Monetate LivePredict, an automated segment discovery product designed to automatically identify valuable customer segments and their attributes.

August 28, 2012

LoyaltyOne announced that Supervalu has agreed to use its Precima customer-centric analytics solution to develop a multi-dimensional customer segmentation. The U.S. grocer expects the solution will strengthen and expand its customer-driven marketing, merchandising and operations strategies.

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