Content about Marketing

July 24, 2014

Nook Media LLC, a subsidiary of Barnes & Noble Inc., is offering a limited time free ebook and magazine offer through the Nook app for Windows 8.1 in Canada.

July 24, 2014

Nook Media LLC, a subsidiary of Barnes & Noble Inc., is offering a limited time free ebook and magazine offer through the Nook app for Windows 8.1 in Canada.

July 24, 2014

Overstock.com Inc. has augmented its wish list feature with wedding, baby and special occasion registries.

July 24, 2014

Overstock.com Inc. has augmented its wish list feature with wedding, baby and special occasion registries.

July 24, 2014

Revenue optimization services provider Extraprise is rebranding as QuickPivot and launching a new real-time, cross-channel marketing platform to support lifecycle marketing.

July 24, 2014

Ryder System, a leader in commercial fleet management and supply chain management solutions, announced the launch of its new “That’s Ryder” brand advertising campaign.

July 24, 2014

Ryder System, a leader in commercial fleet management and supply chain management solutions, announced the launch of its new “That’s Ryder” brand advertising campaign.

July 24, 2014

Auto repair services retailer Meineke has been ranked as the national, multi-location brand that performs best in digital marketing in a survey by location marketing automation provider Placeable.

July 24, 2014

Auto repair services retailer Meineke has been ranked as the national, multi-location brand that performs best in digital marketing in a survey by location marketing automation provider Placeable.

July 24, 2014

Brandon Solano, 43, has been named senior VP of marketing of The Wendy’s Company. Solano will report to Wendy's chief marketing officer Craig Bahner and will lead the company's brand marketing efforts.

July 24, 2014

YottaMark Inc. has enhanced its ShopWell food nutrition app with weekly healthy eating advice from registered dietitians, personalized to the user's dietary goals.

July 24, 2014

YottaMark Inc. has enhanced its ShopWell food nutrition app with weekly healthy eating advice from registered dietitians, personalized to the user's dietary goals.

July 23, 2014

Shopping app Stylewhile is launching a new online marketplace for emerging and independent designers.

July 23, 2014

On average, consumers say 64% of their back-to-school shopping will take place in-store, the rest online via computer or mobile device.

July 23, 2014

On average, consumers say 64% of their back-to-school shopping will take place in-store, the rest online via computer or mobile device.

July 23, 2014

Shopping ranks as a favorite activity among nearly half of all teens and young adults aged 13 to 24, according to a new survey by Forest City in partnership with Alexander Babbage.

July 23, 2014

Shopping ranks as a favorite activity among nearly half of all teens and young adults aged 13 to 24, according to a new survey by Forest City in partnership with Alexander Babbage.

July 23, 2014

Recent innovations in digital payments have helped move e-commerce from just online on desktop browsers to mobile and social, which has opened new channels for retailers to drive revenue and gain loyalty. But more channels have also opened the door to new challenges.

July 22, 2014

Chief marketing officers and chief information officers are working more collaboratively than in the past to take advantage of digital opportunities, but they remain at odds on issues involving how to drive integrated digital marketing solutions for their customers, according to a new study by Accenture.

July 22, 2014

Chief marketing officers and chief information officers are working more collaboratively than in the past to take advantage of digital opportunities, but they remain at odds on issues involving how to drive integrated digital marketing solutions for their customers, according to a new study by Accenture.

July 22, 2014

Julie Lyle, chief marketing officer of Hhgregg, has been named the 2015 chairperson for the Global Retail Marketing Association (GRMA) Advisory Board, an association for C-level executives from global retailers.

July 22, 2014

The back-to-school (BTS) shopping season is already in full swing, with over one-third (37%) of consumers having begun their shopping – up from the 29% who started at this time last year, according to the International Council of Shopping Centers.

July 22, 2014

The back-to-school (BTS) shopping season is already in full swing, with over one-third (37%) of consumers having begun their shopping – up from the 29% who started at this time last year, according to the International Council of Shopping Centers.

July 22, 2014

Lands' End Kids is running a promotion involving digital pop-up stores in partnership with The Bakery by blogging site PopSugar.

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