August 24, 2015

Retailers must be extremely accurate in their advance planning, since there is so little opportunity to make adjustments once the holiday rush begins.

April 28, 2015

J.C. Penney Company has named consumer marketing executive and board member Mary Beth West as executive VP and chief customer and marketing officer, effective June 1.

January 26, 2015

Ron Stoupa, a former Pep Boys and Bass Pro Shops marketing executive, has been appointed executive VP and chief marketing officer of, Sports Authority.

January 15, 2015

Retailers are sometimes accused of being laggards when it comes to technology and process adoption, but that does not appear to be the case when it comes to marketing.

October 29, 2014

The role of “marketer” is not as simple as it used to be. Outbound and inbound methods are constantly evolving as traditional marketing efforts become more complex, and newer digital tactics are implemented and maintained at breathtaking speeds.

September 20, 2013

Online home improvement retailer Build.com is using Adobe Marketing Cloud as the cornerstone of its digital marketing strategies, diving deeper into visitor data to better understand what they are looking for, how they navigate online, where they are coming from, and what drives purchase decisions.

April 30, 2013

By Michael W. Maynard, 89 Degrees