Content about Marketing management

February 1, 2012
Report: Leading companies must address strategy, capabilities, organization design, culture

A report released by Boston Consulting Group said that, while 96% of companies are using Facebook and 83% are using Twitter, few have an overall marketing strategy that incorporates digital and includes clear metrics for success.

February 22, 2011
SAS acquires marketing resource management firm Assetlink

Business analytics software and service provider SAS announced Tuesday that it is acquiring Assetlink, a marketing resource management firm.

September 29, 2010
Forest City names two to marketing positions

Forest City Commercial Management said it has named Lindsey Cottone as marketing manager for corporate...

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