Kenshoo, a provider of predictive media optimization technology, and RevTrak, a promotions platform that drives and measures in-store sales through digital coupons, announced the results of a partnership uniting offline conversions and paid search performance for omnichannel optimization for Staples Canada.
Revionics, a global provider of end-to-end merchandise optimization solutions, announced that Fairway Group Holdings Corp., parent company of Fairway Market, will renew its Revionics price optimization license for three years and expand the agreement to include the use of the company’s promotion optimization.
Delhaize America has entered into a multi-year agreement for Revionics Life Cycle Price Optimization solutions, which include Revionics Price Optimization, Revionics Promotion Optimization and Revionics Markdown Optimization.
Convenience-store operator Wawa will license Applied Predictive Technologies’ (APT) merchandise optimization software, adding to Wawa’s current long term licenses for APT’s Test & Learn management system and Market Basket Analyzer.
Revionics, Inc. and Nielsen Holdings, N.V., have signed a multi-year global strategic alliance agreement which will integrate Nielsen Pricing Insights with Revionics Life Cycle Price Optimization solutions.
Supply Chain Optimization, a special online report by Chain Store Age, looks at how changing demand, multiple channels and increased consumer expectations are redefining the retail landscape and putting increased emphasis on supply chain infrastructures.