March 31, 2015

Consumers are reaching a saturation point when it comes to their level of engagement in loyalty and rewards programs.

March 26, 2015

U.S. companies spend $2 billion on loyalty programs, but the investment isn’t yielding the type of increased engagement which drove implementation of the programs, according to a new report from Capgemini Consulting.

March 18, 2015

American Express is preparing to launch a customer loyalty program in the U.S. that will enable shoppers at select retailers to rack up points that they can use toward future purchases at Macy's, Exxon Mobil, AT&T and other participating companies.

February 9, 2015

Although it is now dismissed as a “legacy” technology, email can still provide value to retailers’ CRM (customer relationship marketing) efforts, as can mobile technology and loyalty programs.Study: Mobile, loyalty, email offer CRM value

January 29, 2015

Cost of sales did not grow in pace with revenue growth during the first quarter of fiscal 2015 at MarineMax Inc., resulting in a higher gross profit that helped produce net income of $214,000.

January 28, 2015

Retail seems to have a faster moving cycle of jargony imperatives than many other industries: idioms du jour went from ‘online’ to ‘multichannel’ to ‘omnichannel’ in a few short years, closely followed by ‘mobile’ and ‘social.’

December 17, 2014

Every retailer wants to acquire new customers, but not every retailer knows how to draw them in. According to new retailer and consumer survey data from loyalty intelligence provider Colloquy and sponsored by Chase Merchant Services, 60% of retailers admitted they lack reliable data to support effective targeting of new customers for acquisition purposes.

December 10, 2014

62% of shoppers say loyalty program membership is beneficial, but only 26% consider retailers’ programs worth joining. 

December 8, 2014

Phillips Edison & Company announced a partnership with the LOC Card, a consumer engagement platform from LOC Enterprises which allows customers to participate in merchants’ loyalty programs and access their data and information from each program all in one place.  

December 5, 2014

Kohl’s Department Stores had a tough third quarter that included a 20% drop in profits, but the retailer reportedly sees its loyalty program and mobile wallet as important competitive assets.

December 3, 2014

Ever wonder what to do with all those unused loyalty points you probably have floating around?

November 18, 2014

Toys ‘R Us is offering exclusive benefits, including early access to Black Friday deals, to members of its Rewards ‘R Us loyalty program.

October 29, 2014

It is clear that mobile has an essential role in omnichannel retail, serving as the bridge between in-store and online with shoppers using their devices for product research both in and out of the store, to store and manage points, coupons and gift cards, and increasingly, to make purchases.

September 26, 2014

Fast-growing footwear retailer Rack Room Shoes has always had a good grasp on its customers and their wants and needs. However, the retailer never began building a formal loyalty plan until the first quarter of 2012, which actually created an advantage.

September 23, 2014

Implementing rewards programs is a common best practice in retail for a host of reasons. These programs can increase sales, encourage repeat purchases, and can provide a wealth of data and insights into the shopping behaviors of customers.

August 4, 2014

Retailers often have trouble balancing their overall promotions plan with offers and discounts for their loyalty program.

January 22, 2014

Target Corp. is the latest major retailer to announce it will stop offering health insurance to its part-time employees.

January 7, 2014

Technology-enabled customer disruption is not strictly the province of retailers. Montreal’s public transportation authority, Société de transport de Montréal (STM), is in the midst of a successful pilot of a loyalty program that uses advanced geolocation and real-time mobile messaging to disrupt the public transportation customer experience.

January 6, 2014

While it is true that customer loyalty programs have revolutionized the way retailers engage with consumers, initially, loyalty programs were designed only as a data capture mechanism to drive a company’s marketing efforts.

October 31, 2013

Toys “R” Us is expanding its point-based Rewards “R” Us loyalty program as it gears up for one of the most competitive holiday seasons in years.

October 14, 2013

Most retailers wouldn’t dream of using an abacus to reconcile daily accounts when software exists which performs calculations and reconciliations at lightning speed.

October 9, 2013

Amid weaker-than-expected August retail sales, leading retailers are kick-starting their holiday shopping season by wooing existing shoppers through their customer loyalty programs. Retailers are increasing their investment in the traditional transaction-based loyalty efforts because of the proven success of rewarding customers for their purchases.

February 14, 2013

The Bon-Ton Stores announced that its “Your Rewards” loyalty program has been revamped and will be reintroduced beginning Feb. 15.

January 16, 2013

Survey results released by loyalty program consultant Loyalogy showed that restaurant rewards programs can increase patron visits by 35%.