Last week, my retail technology-related travels took me closer to home than usual – to Boston, the city where I was born and still live within a reasonable drive. I visited the old homestead to attend the official opening of CVS Health’s new Digital Innovation Lab.
The digital marketing initiative known as “My Weekly Ad” is helping CVS Caremark grow sales and deepen engagement with loyal customers by providing them with personalized versions of the retailer’s weekly ad.
MinuteClinic, the retail health care division of CVS Caremark and Main Line Health have signed a clinical collaboration to enhance access to healthcare services at MinuteClinic walk-in medical clinics inside select CVS/pharmacy stores in Southeastern Pennsylvania.
CVS is basing its enterprise growth strategy on succeeding in the evolving pharmacy benefit management marketplace, capitalizing on the specialty pharmacy opportunity, driving retail growth through personalization, unlocking adherence through pharmacy excellence and expanding MinuteClinics.
MinuteClinic, a division of CVS Caremark Corporation, will open today its first walk-in medical clinic in Hawaii at the Longs Drug store on South King Street in Honolulu near the University of Hawaii, Manoa.