Strong mobile revenue and proceeds from the sale of a portion of its stake in Alibaba Group Holding Ltd. helped Yahoo Inc. beat Wall Street estimates for earnings per share (EPS) and revenue in the third quarter of fiscal 2014.
Facebook Inc.’s revenue in the second quarter increased 61% to a better-than-expected $2.91 billion, up from $1.81 billion in the year-ago quarter, fueled by its fast-growing mobile advertising business.
Retail is the No. 1 category utilizing location-powered advertising, with big box, consumer electronics and department store retailers being the most frequent users, according to a new report by location-based mobile advertising firm Verve Mobile.
Gap Inc. is launching a fall global marketing campaign called “Back to Blue” that features two videos with musicians Dhani Harrison and Alexa Ray Joel, which consumers can watch on TV, desktops and smartphones/tablets.
A survey released by IBM found that chief marketing officers and chief information officers must join forces in order to connect with today’s consumer across new channels including mobile devices and social networks.
Walgreens in January has been utilizing a new mobile advertising tool to push out messages targeting consumers who just "checked in" at one of its locations, according to a report published in Ad Age Wednesday.
Consumers and their smartphones are becoming inseparable when it comes to shopping, according to a survey by Verve Wireless, a mobile advertising company, which found that over 60% of respondents use their smartphone for shopping one or more times each month.