November 27, 2012

Mystery shopper reports served as a wake-up call to Kroger’s 131-store Fred Meyer division.

In 2009, Fred Meyer stores scored a meager 68.3% in overall customer impression in the reports. But over the past three years, the number has jumped to 83.8%, according to data provided by Reality Check of Seattle, the retailer’s secret shopper service provider.

January 17, 2011

A majority of retail associates (55%) said that 2010 holiday shoppers, driven by increasing availability of online shopping tools and mobile phone applications, were better connected to consumer information than in-store associates, according to a survey by Motorola Solutions.

January 6, 2011

Shoppers who shop with others are different from those who shop alone and retail marketers need to take note, according to a new report by the Point of Purchase Advertising International (POPAI).

July 31, 2008

As we roll closer to the critical holiday shopping period, shoppers are still penny-pinching....