March 30, 2015

Brick-and-mortar stores are in transition from being viewed as a relic of the 20th century to being understood as the linchpin of 21st century omnichannel retailing. In the SPECS session “Reinventing Brick & Mortar Retail,” speaker Nadia Shouraboura, founder and CEO, Hointer Inc., explained just how wide-ranging that transition will be.

March 2, 2015

One of the most buzzed-about retailers in the country, Nadia Shouraboura, will present her singular vision of retailing in a digital age at Chain Store Age’s 51st annual SPECS Conference, March 15-17, 2015, at Sands Expo at the Venetial/Palazzo Hotel, Las Vegas.

December 29, 2014

It’s no secret that neither the retail industry nor the technology industry has exactly achieved parity when it comes to granting women access to top-level decision-making positions.

November 4, 2013

Hointer Inc., a Seattle-based denimwear retailer, may be new (the first store opened in April 2012) and small (two branded stores in Seattle plus a pop-up inside a Levi’s store in New York City), but its goal is impressively large.

May 7, 2013

Robotics and smartphone app power Amazon vet's retail start-up

A Seattle-based retail start-up with an in-store backend robotic system and a smartphone app that rivals the convenience of an online shopping cart is generating big buzz these days. Founded and headed up by Nadia Shouraboura, former head of supply chain and fulfillment technologies for, Hointer combines the best of online and brick-and-mortar retailing to take the hassle out of shopping.

March 28, 2013

Imagine a store with a back staff of robots, where items appear, almost magically, in the fitting room. A store where customers pay for their purchases in their dressing rooms, without interacting with a single salesperson. You can stop imagining … check out Hointer, an apparel (mostly men’s jeans) shop in Seattle.