Content about Omni

April 16, 2014

Shoe Carnival Inc. is collaborating with the Lifetime show “Devious Maids” to further promote the company’s first national, integrated advertising campaign.

March 20, 2014

Lands’ End is introducing the Lands' End "How to Spring" campaign.

February 21, 2014

Banana Republic is releasing an omni-channel spring 2014 marketing campaign called “True Outfitters” in March 2014.

February 18, 2014

Launching Feb. 18 "Lived-In,” Gap's global marketing campaign, features magazine, outdoor and social components.

January 31, 2014

Abercrombie & Fitch is launching a spring 2014 marketing campaign that includes omni-channel features such as live Twitter Q&A sessions with celebrities.

January 28, 2014

MasterCard is unveiling a new omni-channel promotion called “Priceless Surprises.”

January 10, 2014

Omni-channel is one of the most discussed (and debated) topics in the retail industry. Some proclaim that it is a total game changer, while others say it is simply the rebranding of a multi-channel strategy. I would argue the omni-channel concept is going to redefine the future of retail business intelligence.

January 9, 2014

A majority of retailers want their next POS software to have omni-channel capabilities.

November 20, 2013

Retail Systems Research (RSR) today launched the RSR Omni-channel Maturity Survey, an online self-assessment tool that helps retailers determine where they are on the road to omni-channel maturity.

November 19, 2013

The Limited will debut the Stylinity Style Stage, an omni-channel “selfie studio,” on Thursday, Nov. 21 at its flagship store at Easton Town Center in Columbus, Ohio.

November 18, 2013

Gap's new global marketing campaign, "Make Love,” includes print, outdoor, direct mail, social and cinema, as well as new digital content daily.

November 15, 2013

Retailers increasingly see e-commerce as a cross-channel or omni-channel functions, rather than as a standalone process.

October 29, 2013

Lance Thornswood, longtime general manager of user experience, e-commerce and creative for Target.com and interactive marketing, has been tapped to head up inRetail, a new division being launched by The Stephenz Group, one of Silicon Valley’s largest independent branding, marketing and digital agencies.

October 28, 2013

For many retailers, Halloween has become one of their favorite times of year. Spending on Halloween-related costumes, decorations, candy, etc. has grown to the point it represents the second-highest consumer spending holiday, only trailing Christmas with NRF estimates of this year’s spending total reaching $6.9 billion.

August 26, 2013

An acquaintance recently had an experience at Starbucks that shows the negative impact that not providing a seamless omni-channel customer experience can produce.

July 31, 2013

The Wet Seal, Inc. has selected the Demandware Commerce platform to help support omni-channel operations.

July 24, 2013

American Eagle is opening what it calls a “progressive technology” office in San Francisco.

July 17, 2013

As part of its plan to support a customer-focused omni-channel experience, Office Depot said that, effective July 28, its associates will be enabled with mobile hand-held devices across all stores to provide instant access to extended product information, availability, customer reviews and on-the-spot checkout from anywhere in the store.

July 12, 2013

Target is making a concerted effort to pick up business from college students with a multifaceted omni-channel marketing campaign.

June 20, 2013

Kohl’s is easing the continuous integration (CI) process for its omni-channel initiatives with the implementation of the Qubell Adaptive PaaS solution.

June 20, 2013

Staples has launched an "omni-channel" retail concept, opening a location in Norwood, Mass., and Dover, Del.

June 10, 2013

By Lee Cote, Gordon Brothers Group

April 22, 2013

Jesta I.S. said Monday that Body Central Corp. has selected Jesta I.S.’ Vision Suite to support its strategy of moving to a complete omni-channel environment.

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