November 25, 2014

Macy's continues its aggressive social media push with the launch of online video ads on Facebook starting on Thanksgiving evening. 

November 10, 2014

Plug and Play brings together retailers and start-ups that offer specific technology and expertise that can relieve merchants’ pain points. Chain Store Age’s Customer Disruption newletter provides a Q&A with the CEO of one of those companies in each issue. This time, the spotlight is on John McIntyre of Sightly.

August 26, 2014

Social media demonstrated the best cost-efficiency of all major online advertising channels in second quarter 2014, coming in at 70% below the industry average for cost and showing a 32% cost decrease quarter over quarter.

June 2, 2014

While well over 90% of purchases are still made in stores, consumers are spending an increasing number of hours each week shopping for products and comparing goods online.

August 5, 2013

Facebook is taking another step toward monetizing its vast audience of plugged-in consumers with the planned introduction of paid video ads.

May 26, 2011

Who should manage your company's digital ad budget dollars? In an advertising world where digital advertising dollars have now been proven to impact in-store sales, who should own the digital ad budget — the dot.com division, or the stores team?