January 23, 2015

As part of its Windows 10 OS announcement earlier this week, Microsoft Corp. revealed it will be releasing a new holographic computer system called HoloLens that may offer retailers some interesting new ways to deliver an enhanced, seamless customer experience.

November 5, 2014


Retailers are well aware that good lighting is critical to visually rendering and calling attention to merchandise, including the role of color rendering. Light is made up of colors. For us to see an object as blue, that color must be present in the object and the light itself.

Most electric white-light sources don’t produce light with a balanced color spectrum, however. They’re manufactured with varying relative intensities of colors. This choice provides control of color appearance of the light source and how objects in the space appear.

June 4, 2013

Another pure online retailer has made the leap to brick-and-mortar.

December 27, 2012

From a virtual basketball court to a projected hologram image, Rookie USA, a new children’s athletic apparel and footwear concept in New York City, deploys the latest in cutting-edge technology to engage customers and gain a competitive edge. The strategy extends to the decision to rely primarily on LED lighting to illuminate the 5,500-sq.-ft. store.