July 21, 2015

The J.C. Penney Co. Inc. is launching a back-to-school marketing campaign that crosses multiple channels.

June 12, 2015

Debra Berman, former chief marketing office of J.C. Penney, is joining Yahoo in the new position of senior VP of consumer marketing, effective July 6.

May 13, 2015

J.C. Penney Co. topped analysts estimates for the first quarter, reporting a smaller-than-expected loss.

May 8, 2015

Canada’s Loblaw Companies Ltd. said it will pull its Joe Fresh brand from J.C. Penney stores in the United States at the beginning of next year as it looks to concentrate on freestanding Joe Fresh stores and e-commerce.

April 29, 2015

J.C. Penney Co. Inc. is expanding its in-store partnership with Sephora. Starting May 1, Penney will introduce Sephora to 25 additional stores, enabling the global beauty retailer to enter new and smaller markets, while expanding Penney’s reach as a destination for beauty.

April 28, 2015

J.C. Penney Company has named consumer marketing executive and board member Mary Beth West as executive VP and chief customer and marketing officer, effective June 1.

March 17, 2015

Deb Berman, chief marketing officer of The J.C. Penney Co. Inc., has left the company. In a statement, J.C. Penney said Berman left of her own accord.

February 27, 2015

A state appeals court in New York has revived two claims Macy’s Inc. made against J.C. Penney Co. Inc. in a long-running dispute between the two department store chains about who has the right to sell Martha Stewart Living home products. 

February 26, 2015

J.C. Penney swung to an unexpected loss in its fourth quarter amid heavy holiday discounter.

February 26, 2015

J.C. Penney swung to an unexpected loss in its fourth quarter amid heavy holiday discounter.

February 11, 2015

J.C. Penney Co. said it plans to expand its in-store Disney shop concept, currently featured in 565 stores, to an additional 116 stores this year.

February 5, 2015

J.C. Penney is partnering with InStyle magazine to reinvent its 850 in-store salons nationwide in a move that could help the retailer pump up its volume and increase traction with younger shoppers.

January 27, 2015

Overall holiday shopping season sales numbers have been rolling in, and the news confirms what many retail real estate analysts (including myself) suspected: 2014 holiday sales were strong. Nothing earth-shattering — but plenty good enough to chalk this one up as a win.

January 8, 2015

It will not be a happy New Year for employees of some 40 J.C. Penney stores.

November 20, 2014

J.C. Penney, Macy’s, Rite Aid, Meijer and Sears rank as the best retailers for Black Friday deals, according to a survey by personal finance social network WalletHub. 

November 18, 2014

J.C. Penney Company Inc. has provided an equity inducement award of 2.07 million restricted stock units (RSUs) to Marvin Ellison, the company’s president and CEO-designee, in connection with his employment.

November 12, 2014

Amid restrained consumer spending and warmer weather that dulled sales of seasonal merchandise, JCPenney Co. Inc. managed to shrink its third quarter net loss more than Wall Street expected in the third quarter of fiscal 2014, but missed projections with weaker-than-expected net sales.

November 4, 2014

Former J.C. Penney CEO Ron Johnson is back in the game. Johnson, who prior to joining Penney headed up Apple’s retail store operations for nearly 12 years, is launching a new company — called Enjoy — and contrary to earlier rumors, it’s not an on-demand tech-gadget delivery service. Instead, it’s a service to help online shoppers make the right product choices.

October 13, 2014

J.C. Penney made history on Monday with its announcement that industry veteran Marvin Ellison will take the reins of the company from current CEO Mike Ullman in August 2015 (he joins the board and takes over as president on Nov.1).

October 13, 2014

J.C. Penney on Monday appointed Marvin Ellison president and CEO-designee, effective Nov. 1.

September 4, 2014

J.C. Penney Co. is testing new design treatments, merchandise presentations and service options at its new — and first ever — location in Brooklyn, New York.

August 5, 2014

J.C. Penney Company will open its first-ever store in Brooklyn, further increasing its New York City footprint, on Aug. 29.

July 14, 2014

Mindy Grossman, the chief executive of HSN Inc., reportedly declined an offer to become CEO of J.C. Penney Company in May.

July 9, 2014

Ron Johnson, who has been keeping a low profile since he was ousted from J.C. Penney in April 2013, made a rare guest appearance at Stanford University.