May 1, 2015

Shoppers are creeped out by digital capabilities that identify, track and use location and demographics, such as targeted advertisements based on facial recognition.

April 29, 2015

Now that the smoke has cleared from the initial release of the Apple Watch, retailers can take a more objective look at how this latest innovation in wearable technology might disrupt customer engagement and the overall customer experience. Here are three thoughts on how Apple Watch could shift the retail landscape.

April 20, 2015

Target Corp. is reportedly aiming squarely at improved customer personalization with several data analytics efforts.

April 8, 2015

The rapid adoption of e-commerce in the digital age has fundamentally changed the way people shop. The online shopping experience today is not only richer and more engaging than in-store, but it is also personalized to each individual consumer, offering outfit pairings and special discounts based on a consumer’s profile.

April 7, 2015

Lowes Foods, a locally-owned and operated grocery chain, has selected Unata’s customer engagement platform for a pilot which will offer a one-to-one e-commerce experience for its shoppers.

April 6, 2015

Omnichannel solutions provider RichRelevance has hired Mahesh Tyagarajan, a former WalmartLabs executive, to serve as its chief product officer.

March 17, 2015

Customer experience optimization is becoming an increasingly critical discipline as organizations enter a new era of marketing.

March 9, 2015

U.S. consumers want a more personalized retail experience but are conflicted about disclosing the type of personal information that goes along with it, according to a survey from Accenture.

March 4, 2015

Online wedding retailer and services provider The Knot is relaunching a mobile-first e-commerce site designed to seamlessly engage, match and connect couples with the right local vendors, products and services they need for their wedding.

February 27, 2015

For the upscale, 33-store Barneys New York, customer experience is everything.

February 25, 2015

Almost half (48%) of consumers say they purchase more from retailers that leverage shopper interests and buying behavior to personalize the customer experience across all channels.

February 3, 2015

CVS/pharmacy today is transforming its mobile app with new features and an improved look and feel.

January 8, 2015

This is the age of the empowered consumer. Energized by the rapidly accelerating global growth of mobile devices, shoppers now have immediate access to data on products, prices and competitive services.

December 1, 2014

Here are three tips to keep the spirit of Cyber Monday alive throughout the year. 

November 7, 2014

The single greatest challenge that retailers face today is to have an individualized “conversation” with each customer and to do so on a global scale.

October 14, 2014

Demandware Inc., a provider of enterprise cloud commerce solutions, has acquired CQuotient, a cloud personalization provider.

October 9, 2014

GameStop announced the first in a series of updates to its GameStop app on mobile devices, and a chance for users who download the new app to win 1,000,000 PowerUp Rewards points.

October 3, 2014

Nearly two-thirds (62%) of 400 digital marketers surveyed view improving customer satisfaction as the top reason to invest more in technology.

September 26, 2014

Helping customers achieve a perfect fit the first time around is the holy grail for many online retailers, and there’s little mystery why: A less-than-ideal fit is the No. 1 reason online purchases are returned. It’s difficult for a consumer to visualize how an item on a digital screen will look on their body. It’s especially challenging for women’s apparel because no two brands size their products the exact same way.

September 16, 2014

Technology and the proliferation of communications channels have significantly altered the way brands and retailers approach customer engagement. What was a “nice-to-have” strategy of coordinating messages across shopping channels only three years ago is now a “sink-or-swim” requirement for merchants.

September 4, 2014

Forward-thinking retailers are increasingly leveraging their brick-and-mortar locations to establish omnichannel models that meet the growing consumer demand for a more convenient, more cost-effective and more personalized shopping experience.

August 27, 2014

At a time of year when consumers are still caught up in end-of-summer barbecues and back-to-school shopping, retailers are getting caught up in the rush of holiday planning. Holiday sales can account for 20% to 40% of a retailer’s total annual sales, according to the National Retail Federation, and a successful holiday can turn around a bad year or make a good year even better.

August 27, 2014

Furniture doesn’t leap to mind as a common holiday gift item. But by optimizing its customer experience for mobile devices and utilizing advanced personalization, Chattanooga, Tennessee-based online retailer Smart Furniture (which also runs a single flagship store) is making consumers think of the home for the holidays.

August 26, 2014

More than three-quarters of digital marketers say loyalty program success depends on how well they do personalization.