August 12, 2015

Sports Authority is making good on its promise to make its online site more robust and engaging.

July 22, 2015

Even as retail marketing strategies shift in the new digital era, tried-and-true discounts still remain a crucial promotional device.

July 8, 2015

As grocery shoppers’ lives keep getting busier, Ahold’s online grocery delivery service Peapod keeps trying to make shopping easier.

June 26, 2015

When the concept of things changing at “Internet speed” is discussed, often overlooked is the fact that the Internet itself changes at Internet speed.

June 18, 2015

Brian Tilzer, senior VP and chief digital officer of CVS Health, sat down with Chain Store Age at the opening of the CVS Digital Innovation Lab in Boston to discuss the strategy behind the lab and CVS’ larger goals for transforming health care through digital technology.

June 17, 2015

Almost all (91%) of marketers either use or intend to use personalization for online customer interactions within the next year.

June 11, 2015

As technologies advance, social channels proliferate, and consumers become more plugged into digital marketing, personalization and contextualization is becoming the key to connecting with customers. 

June 9, 2015

Raley’s Supermarkets is relaunching its e-commerce offering using technology from Unata.

May 18, 2015

Chili's Grill & Bar is introducing a state-of-the-art loyalty program, My Chili's Rewards, which leverages technology, personalization and gamification.

May 1, 2015

Shoppers are creeped out by digital capabilities that identify, track and use location and demographics, such as targeted advertisements based on facial recognition.

April 29, 2015

Now that the smoke has cleared from the initial release of the Apple Watch, retailers can take a more objective look at how this latest innovation in wearable technology might disrupt customer engagement and the overall customer experience. Here are three thoughts on how Apple Watch could shift the retail landscape.

April 20, 2015

Target Corp. is reportedly aiming squarely at improved customer personalization with several data analytics efforts.

April 8, 2015

The rapid adoption of e-commerce in the digital age has fundamentally changed the way people shop. The online shopping experience today is not only richer and more engaging than in-store, but it is also personalized to each individual consumer, offering outfit pairings and special discounts based on a consumer’s profile.

April 7, 2015

Lowes Foods, a locally-owned and operated grocery chain, has selected Unata’s customer engagement platform for a pilot which will offer a one-to-one e-commerce experience for its shoppers.

April 6, 2015

Omnichannel solutions provider RichRelevance has hired Mahesh Tyagarajan, a former WalmartLabs executive, to serve as its chief product officer.

March 17, 2015

Customer experience optimization is becoming an increasingly critical discipline as organizations enter a new era of marketing.

March 9, 2015

U.S. consumers want a more personalized retail experience but are conflicted about disclosing the type of personal information that goes along with it, according to a survey from Accenture.

March 4, 2015

Online wedding retailer and services provider The Knot is relaunching a mobile-first e-commerce site designed to seamlessly engage, match and connect couples with the right local vendors, products and services they need for their wedding.

February 27, 2015

For the upscale, 33-store Barneys New York, customer experience is everything.

February 25, 2015

Almost half (48%) of consumers say they purchase more from retailers that leverage shopper interests and buying behavior to personalize the customer experience across all channels.

February 3, 2015

CVS/pharmacy today is transforming its mobile app with new features and an improved look and feel.

January 8, 2015

This is the age of the empowered consumer. Energized by the rapidly accelerating global growth of mobile devices, shoppers now have immediate access to data on products, prices and competitive services.

December 1, 2014

Here are three tips to keep the spirit of Cyber Monday alive throughout the year. 

November 7, 2014

The single greatest challenge that retailers face today is to have an individualized “conversation” with each customer and to do so on a global scale.