December 15, 2014

Online fashion rental company Rent the Runway has partnered with innovation agency Redscout to help create the brand's new positioning, voice, logo and visual identity. 

December 11, 2014

CBRE Group, Inc. has launched a new global brand positioning along with a platform to express the positioning inside and outside the company, Build on Advantage.

January 27, 2014

RadioShack is introducing a new brand positioning, including the motto, "It Can Be Done, When We Do It Together."

November 27, 2013

One of the most significant trends in customer engagement over the past several years is the rise of social media outside marketing and inside customer service.

August 27, 2013

Small beginnings can lead to big things. That’s certainly true in the case of Pep Boys, which was founded in 1921 by four Navy buddies who pooled together $800 to open an auto parts store in Philadelphia. Today, with some 750 stores across the United States and Puerto Rico, the Philadelphia-based company is one of the nation’s leading auto supply and service providers.