December 2, 2014

Black Friday was a more social event than Cyber Monday, with 3.5 million tweets and 838 million impressions compared to 839,000 tweets and 309 million impressions.dan

November 26, 2014
New York - A sophisticated marketing mix—one that includes social media, mobile and digital campaigns—is crucial in today’s fragmented retail environment. Twitter be can be especially helpful in targeting customers, according to one industry expert.  
November 25, 2014

Twitter keeps on coming up with new ways to let advertisers connect with consumers—and now it’s moving into the brick-and-mortar space. 

October 31, 2014

Compared to non-users, Twitter users start holiday shopping earlier, spend more and are more prone to impulse purchases.

September 8, 2014

Twitter announced on Monday that it has started testing a “buy” button embedded in posts that allow users to buy a product with a couple of clicks.

August 18, 2014

Social media is slowly but surely moving from a promotional channel to a channel for direct transactions, as evidenced by the recent news that Facebook is testing a “buy” button of its own.

October 17, 2013

Twitter has hired J.J. Hirschle, who directed media and entertainment advertising at Google, as its head of retail, according to various media reports.

September 16, 2013

Gap Inc. is launching a fall global marketing campaign called “Back to Blue” that features two videos with musicians Dhani Harrison and Alexa Ray Joel, which consumers can watch on TV, desktops and smartphones/tablets.

April 19, 2012

The Coca-Cola Retailing Research Council has published the final installment of its five-part report on social media, which suggested that grocery marketers significantly can leverage any social media participation by simply responding to tweets on Twitter and exploring the potential of professional networking site LinkedIn.

September 14, 2011

Wal-Mart Stores said Wednesday that its technology unit, @WalmartLabs, has acquired Boulder, Colo.-based mobile and social advertising firm OneRiot.

June 15, 2010

Social media took center stage at the Internet Retailer Conference & Exhibition 2010 in Chicago last week, with many retailers debating the best way to approach the medium.