March 31, 2015

At this year’s Mobile World Congress in Barcelona, established players such as IBM and Qualcomm and nimble startups including Imersivo and Compass.to showed off innovations in augmented reality, mobile payments, clienteling, and more, offering tools for employee empowerment, data-driven decision-making, true omnichanneling retailing, and beyond.

February 2, 2015

In another sign technology advancements are turning everyday life into the stuff of science fiction, Microsoft recently unveiled a new holographic computer system called HoloLens. Slated for official release this fall, HoloLens layers interactive 3-D holograms on top of the user’s physical surroundings, providing an “augmented reality” experience.

October 9, 2014

Blue Nile Inc. has launched a new mobile shopping app available in Apple's App Store, which now includes augmented reality on the app's "Dream Box" feature, allowing consumers to virtually "try on" a Blue Nile engagement ring from an iPhone.

August 4, 2014

Ice cream retailer Dippin' Dots has launched a fully interactive mobile site that integrates augmented reality with a fan loyalty program known as the Dot Crazy Rewards Club.

July 22, 2014

Office Depot Inc. is partnering with pop-rock quintet R5 on the retailer’s back-to-school “Gotta Get INSPIR5D” campaign.

June 12, 2014

Lowe’s has launched Lowe’s Innovation Lab, with a goal of creating new technology to solve common consumer frustrations while working alongside start-ups, universities, specialized professionals and other companies. The first concept to come out of the lab is the Lowe's Holoroom, a home improvement simulator that applies 3D and augmented reality technologies to provide homeowners an intuitive, immersive experience in their dream rooms.

January 7, 2014

Facial visualization and imaging technology company ModiFace is introducing a 3-D Augmented Reality Makeup and Anti-Aging Mirror to help beauty brands and retailers market their products to consumers standing at cosmetic counters, as well as shopping at home.

July 5, 2011

Next-generation digital signage that uses the latest in holographic imaging and audio-visual technology to create the illusion of a real person is making its U.S. debut at Duane Reade’s new flagship in downtown Manhattan.