October 29, 2014

The role of “marketer” is not as simple as it used to be. Outbound and inbound methods are constantly evolving as traditional marketing efforts become more complex, and newer digital tactics are implemented and maintained at breathtaking speeds.

July 1, 2013

A carefully designed customer experience is the cornerstone of modern omni-channel customer relationship marketing.

March 1, 2011

According to NRF Retail Horizons Benchmark Report, two key initiatives to keep retailers competitive in 2010 were optimization and streamlining of their internal operations to reduce operating costs and improving their customer centricity to win the share of wallet.

February 14, 2011

According to NRF Retail Horizons Benchmark Report, two key initiatives to keep retailers competitive in 2010 were optimization and streamlining of their internal operations to reduce operating costs and improving their customer centricity to win the share of wallet.

August 31, 2010

Shopko said Wednesday that Dianne Parker has been appointed VP customer relationship marketing....

December 31, 2009

The way that malls market to their customers has undergone a sea change. Traditional...

October 29, 2007

Hoffman Estates, Ill., ...

June 30, 2007

Imagine having the ability to translate customer loyalty data into targeted, individualized marketing plans that...