August 26, 2015

The J.C. Penney Co. Inc. is in the green – green energy savings, that is.

August 20, 2015

According to the latest Retail Social Media Benchmark results from eDigitalResearch, Amazon tops both the Facebook and Twitter social media rankings.

August 20, 2015

According to the latest Retail Social Media Benchmark results from eDigitalResearch, Amazon tops both the Facebook and Twitter social media rankings.

August 17, 2015

Buoyed by constant customer connectivity, consumer product firms are gaining a much clearer and timelier picture of their end customers, and also directly engaging them near or in real time.

August 17, 2015

Buoyed by constant customer connectivity, consumer product firms are gaining a much clearer and timelier picture of their end customers, and also directly engaging them near or in real time.

July 22, 2015

It’s the question on every brand’s mind — how do I reach the millennial consumer?

July 22, 2015

It’s the question on every brand’s mind — how do I reach the millennial consumer?

July 10, 2015

Never mind Gen Y, the millennial generation that roughly ends with young consumers born in 2000.

July 10, 2015

Never mind Gen Y, the millennial generation that roughly ends with young consumers born in 2000.

June 26, 2015

Malls have long been physical spots for consumers to socialize, and Mall of America is trying to extend that social aspect into the digital space.

June 26, 2015

Malls have long been physical spots for consumers to socialize, and Mall of America is trying to extend that social aspect into the digital space.

June 17, 2015

Denny’s is partnering with 20th Century Fox on an omnichannel promotion for the upcoming movie “Fantastic Four.”

June 17, 2015

Denny’s is partnering with 20th Century Fox on an omnichannel promotion for the upcoming movie “Fantastic Four.”

May 29, 2015

Best Buy’s five-year-long initiative to reduce its carbon footprint by at least 20% by 2020 was commended by the U.S. Department of Energy (DOE) at White House ceremonies in Washington, D.C.

May 29, 2015

Best Buy’s five-year-long initiative to reduce its carbon footprint by at least 20% by 2020 was commended by the U.S. Department of Energy (DOE) at White House ceremonies in Washington, D.C.

May 8, 2015

McDonald’s responds more slowly to Twitter commentary than other major fast-food hamburger chains, but tweets more often than Wendy’s or Burger King.

May 8, 2015

McDonald’s responds more slowly to Twitter commentary than other major fast-food hamburger chains, but tweets more often than Wendy’s or Burger King.

May 4, 2015

In honor of the birth of the royal baby, Dunkin' Donuts is running a special Twitter sweepstakes for the chance to win a trip for two to London.

May 4, 2015

In honor of the birth of the royal baby, Dunkin' Donuts is running a special Twitter sweepstakes for the chance to win a trip for two to London.

April 30, 2015

Online retailing pioneer Amazon Inc. has climbed to the top of the retail social media ranks, thanks in part to the introduction of #AmazonBasket.

April 30, 2015

Online retailing pioneer Amazon Inc. has climbed to the top of the retail social media ranks, thanks in part to the introduction of #AmazonBasket.

April 24, 2015

In theory, the launch of a limited-time, 250-piece Lilly Pulitzer designer collection on Sunday, April 19 should have been a major coup for Target. Instead, it was a major disaster in marketing, CRM, and operations. By now, the story of how consumer demand for Lilly Pulitzer overwhelmed Target’s website and stores has been told many times. Let’s look at three lessons retailers (including Target) can learn from this experience.

April 24, 2015

In theory, the launch of a limited-time, 250-piece Lilly Pulitzer designer collection on Sunday, April 19 should have been a major coup for Target. Instead, it was a major disaster in marketing, CRM, and operations. By now, the story of how consumer demand for Lilly Pulitzer overwhelmed Target’s website and stores has been told many times. Let’s look at three lessons retailers (including Target) can learn from this experience.

April 15, 2015

Nordstrom came out on top in a study that ranked the social media performance of department stores by digital marketing analytics company Rival IQ.