April 24, 2015

In theory, the launch of a limited-time, 250-piece Lilly Pulitzer designer collection on Sunday, April 19 should have been a major coup for Target. Instead, it was a major disaster in marketing, CRM, and operations. By now, the story of how consumer demand for Lilly Pulitzer overwhelmed Target’s website and stores has been told many times. Let’s look at three lessons retailers (including Target) can learn from this experience.

April 15, 2015

Nordstrom came out on top in a study that ranked the social media performance of department stores by digital marketing analytics company Rival IQ.

April 15, 2015

Nordstrom came out on top in a study that ranked the social media performance of department stores by digital marketing analytics company Rival IQ.

March 16, 2015

These days, retailers spend a lot of time obsessing over letters, specifically CAC and CLV. Most know these terms as shorthand for customer acquisition cost and customer lifetime value. Both are key concepts and incredibly important metrics if you operate a retail business.

March 16, 2015

These days, retailers spend a lot of time obsessing over letters, specifically CAC and CLV. Most know these terms as shorthand for customer acquisition cost and customer lifetime value. Both are key concepts and incredibly important metrics if you operate a retail business.

December 29, 2014

Dunkin' Donuts has launched a special New Year's Twitter sweepstakes. 

December 29, 2014

Dunkin' Donuts has launched a special New Year's Twitter sweepstakes. 

December 15, 2014

Pizza chain Mellow Mushroom is partnering with beer brand Stella Artois to provide rewards to consumers who post photos on Twitter and Instagram, with a little help from their friends.

December 15, 2014

Pizza chain Mellow Mushroom is partnering with beer brand Stella Artois to provide rewards to consumers who post photos on Twitter and Instagram, with a little help from their friends.

December 12, 2014

Party Galaxy might be ready to start its holiday celebration a little early. 

December 12, 2014

Party Galaxy might be ready to start its holiday celebration a little early. 

December 8, 2014

The fall is always a busy time for new store openings as retailers head into their biggest selling season of the year. The five below are generating big buzz….as is the bonus one at the end.

December 8, 2014

The fall is always a busy time for new store openings as retailers head into their biggest selling season of the year. The five below are generating big buzz….as is the bonus one at the end.

November 26, 2014
New York - A sophisticated marketing mix—one that includes social media, mobile and digital campaigns—is crucial in today’s fragmented retail environment. Twitter be can be especially helpful in targeting customers, according to one industry expert.  
November 26, 2014
New York - A sophisticated marketing mix—one that includes social media, mobile and digital campaigns—is crucial in today’s fragmented retail environment. Twitter be can be especially helpful in targeting customers, according to one industry expert.  
November 25, 2014

For children on a long journey, the typical refrain is, “Are we there yet?” However, for retail IT practitioners and executives, the challenge is not in waiting to get “there,” but figuring out what “there” even is. The question for the IT journey on which retailers are now traveling can be more appropriately phrased as, “Where are we going?”

November 25, 2014

For children on a long journey, the typical refrain is, “Are we there yet?” However, for retail IT practitioners and executives, the challenge is not in waiting to get “there,” but figuring out what “there” even is. The question for the IT journey on which retailers are now traveling can be more appropriately phrased as, “Where are we going?”

November 7, 2014

RadioShack has brought on rock parody singer Weird Al Yankovich to star in a holiday ad.

November 7, 2014

RadioShack has brought on rock parody singer Weird Al Yankovich to star in a holiday ad.

October 29, 2014

Fall is in the air and you know what that means: the holiday shopping season has already begun.

October 24, 2014

Online food shopping has grown slowly until now, but it’s about to pick up speed.

October 24, 2014

Online food shopping has grown slowly until now, but it’s about to pick up speed.

October 17, 2014

The Finish Line Inc. is launching a digital initiative focused on female customers in step with the Nike Women’s Half Marathon San Francisco on Oct. 19.

October 17, 2014

The Finish Line Inc. is launching a digital initiative focused on female customers in step with the Nike Women’s Half Marathon San Francisco on Oct. 19.