June 26, 2015

Malls have long been physical spots for consumers to socialize, and Mall of America is trying to extend that social aspect into the digital space.

June 17, 2015

Denny’s is partnering with 20th Century Fox on an omnichannel promotion for the upcoming movie “Fantastic Four.”

June 17, 2015

Denny’s is partnering with 20th Century Fox on an omnichannel promotion for the upcoming movie “Fantastic Four.”

May 29, 2015

Best Buy’s five-year-long initiative to reduce its carbon footprint by at least 20% by 2020 was commended by the U.S. Department of Energy (DOE) at White House ceremonies in Washington, D.C.

May 29, 2015

Best Buy’s five-year-long initiative to reduce its carbon footprint by at least 20% by 2020 was commended by the U.S. Department of Energy (DOE) at White House ceremonies in Washington, D.C.

May 8, 2015

McDonald’s responds more slowly to Twitter commentary than other major fast-food hamburger chains, but tweets more often than Wendy’s or Burger King.

May 8, 2015

McDonald’s responds more slowly to Twitter commentary than other major fast-food hamburger chains, but tweets more often than Wendy’s or Burger King.

May 4, 2015

In honor of the birth of the royal baby, Dunkin' Donuts is running a special Twitter sweepstakes for the chance to win a trip for two to London.

May 4, 2015

In honor of the birth of the royal baby, Dunkin' Donuts is running a special Twitter sweepstakes for the chance to win a trip for two to London.

April 30, 2015

Online retailing pioneer Amazon Inc. has climbed to the top of the retail social media ranks, thanks in part to the introduction of #AmazonBasket.

April 30, 2015

Online retailing pioneer Amazon Inc. has climbed to the top of the retail social media ranks, thanks in part to the introduction of #AmazonBasket.

April 24, 2015

In theory, the launch of a limited-time, 250-piece Lilly Pulitzer designer collection on Sunday, April 19 should have been a major coup for Target. Instead, it was a major disaster in marketing, CRM, and operations. By now, the story of how consumer demand for Lilly Pulitzer overwhelmed Target’s website and stores has been told many times. Let’s look at three lessons retailers (including Target) can learn from this experience.

April 24, 2015

In theory, the launch of a limited-time, 250-piece Lilly Pulitzer designer collection on Sunday, April 19 should have been a major coup for Target. Instead, it was a major disaster in marketing, CRM, and operations. By now, the story of how consumer demand for Lilly Pulitzer overwhelmed Target’s website and stores has been told many times. Let’s look at three lessons retailers (including Target) can learn from this experience.

April 15, 2015

Nordstrom came out on top in a study that ranked the social media performance of department stores by digital marketing analytics company Rival IQ.

April 15, 2015

Nordstrom came out on top in a study that ranked the social media performance of department stores by digital marketing analytics company Rival IQ.

March 16, 2015

These days, retailers spend a lot of time obsessing over letters, specifically CAC and CLV. Most know these terms as shorthand for customer acquisition cost and customer lifetime value. Both are key concepts and incredibly important metrics if you operate a retail business.

March 16, 2015

These days, retailers spend a lot of time obsessing over letters, specifically CAC and CLV. Most know these terms as shorthand for customer acquisition cost and customer lifetime value. Both are key concepts and incredibly important metrics if you operate a retail business.

December 29, 2014

Dunkin' Donuts has launched a special New Year's Twitter sweepstakes. 

December 29, 2014

Dunkin' Donuts has launched a special New Year's Twitter sweepstakes. 

December 15, 2014

Pizza chain Mellow Mushroom is partnering with beer brand Stella Artois to provide rewards to consumers who post photos on Twitter and Instagram, with a little help from their friends.

December 15, 2014

Pizza chain Mellow Mushroom is partnering with beer brand Stella Artois to provide rewards to consumers who post photos on Twitter and Instagram, with a little help from their friends.

December 12, 2014

Party Galaxy might be ready to start its holiday celebration a little early. 

December 12, 2014

Party Galaxy might be ready to start its holiday celebration a little early. 

December 8, 2014

The fall is always a busy time for new store openings as retailers head into their biggest selling season of the year. The five below are generating big buzz….as is the bonus one at the end.