May 1, 2015

It’s official – 2015 is the year of beacons. From supermarkets to museums, airports to retail shops, brands across industries are trying their hand at Bluetooth Low Energy technology to better connect with consumers and pass along timely information. Beacons are beneficial to brands, allowing them a more intimate connection to consumers, but to successfully implement, brands must embrace best practices for addressing audiences, making sure they’re adopting messaging strategy and cadence correspondent to shopper needs.

April 30, 2015

Bi-Lo Holdings, parent company of Bi-Lo, Harveys and Winn-Dixie grocery stores, is launching a new smartphone app and improved website for each banner that now delivers personalized digital coupons based on each customer’s shopping habits.

April 27, 2015

Valpak’s new coupon app for Apple Watch will deliver watch wearers savings in a high-tech way for the traditional coupon-mailer.

April 16, 2015

Digital purchasing has not displaced paper money, and digital discounts have apparently not yet displaced paper coupons. 

April 13, 2015

Save Mart Supermarkets has chosen NCR and Inmar Digital Promotions Network, a subsidiary of Inmar, to help drive customer loyalty online, mobile and in-store.

March 31, 2015

Dollar General is helping customers spring into savings with the launch of its spring Fast Way to Save digital coupon program.

March 27, 2015

This year 2015 is shaping up to be another great year for rebates and incentives in North America, particularly when it comes to controls, according to a report BriteSwitch, which helps large national take advantage of rebate programs.

March 12, 2015

Retailer participation in freestanding insert (FSI) coupon events and digital coupons distributed on retailer websites benefited from double-digit increases in 2014 compared to 2013.

March 11, 2015

A majority (82%) of shoppers look for coupons before grocery shopping, according to the Market Track 2015 Shopper Insight Survey.

March 9, 2015

U.S. consumers want a more personalized retail experience but are conflicted about disclosing the type of personal information that goes along with it, according to a survey from Accenture.

February 10, 2015

Traditional preprint circulars continue to dominate many retailers’ promotional offerings but digital coupon momentum is accelerating, according to strong 2014 results by Coupons.com.

January 23, 2015

Mobile is increasingly influencing all stages along the shopper’s path-to-purchase for CPG items.

January 20, 2015

Canadian bookstore chain Indigo Books and Music Inc. has enhanced its implementation of XCCommerce’s Promotion Solution Suite across all its channels by rolling out the Central Coupon Module.

January 20, 2015

To ensure coupon redemption, retailers may want to take a mobile approach.

January 15, 2015

Consumers enjoyed a very discounted holiday season. According to a new survey from Alliance Data Retail Services, there was a 12% increase in the number of consumers saving on holiday purchases using rewards, discount offers and coupons.

December 22, 2014

Checking the Yellow Pages for various types of information is a time-honored tradition, but now consumers can use the mobile version to find products. 

December 4, 2014

Hoping to boost its holiday mobile traffic, J.C.Penney has enhanced its digital presence, including an all-new JCPenney iPhone app. 

November 26, 2014

Meijer is offering a 20% coupon on Monday, Dec. 1, which it is calling “Digital Monday,” through its mPerks digital loyalty program.

November 26, 2014

New customers whose first transaction involves a discount or special offer are 50% less likely to return to make a second purchase. 

November 21, 2014

Retailers – take a step back from Black Friday weekend this year. 

November 17, 2014

According to a new poll of 1,000 U.S. consumers from Wanderful Media, parent company of local sales site Findnsave.com, 51% of shoppers are very interested in receiving mobile notifications regarding holiday deals and sales, and 20% of them have already signed up to receive mobile sale alerts.

November 5, 2014

Jamba Juice Co. has successfully optimized a campaign leveraging Fishbowl’s Promotions Manager solution. 

September 30, 2014

Consumers are still sensitive to price, so they're willing to drive at least five-to-10 minutes out of their way to get a better deal.

September 29, 2014

A Q&A with George Ruan, who is looking to revitalize coupons with start-up Honey.