Through the new online letter collection component of Macy’s “Believe” holiday marketing campaign, customers were able to create and send a digital letter to Santa to benefit Make-A-Wish while having the opportunity to participate in Macy’s Guinness World Records official attempt for the longest wish list to Santa.
Build-A-Bear Workshop Inc. is offering an exclusive holiday app, “Santa's Merry Mission.” On the Team Santa site, children can take a personality quiz to determine which of the eight reindeer is their favorite, and then follow the steps to create their own plush toy.
General Growth Properties has unveiled Adventure to Santa, a DreamWorks DreamPlace first-of-its-kind holiday experience that starts with Shrek, ends with Santa and seamlessly blends storytelling with cutting-edge technology.
We have reached the time of year when everyone wonders whether they made the “naughty” or “nice” list. Here are a few suggestions for omni-channel retailers who want to ensure Santa (and your customers) place you firmly on the nice list.
There is a heartwarming story playing out at Kmart stores throughout the Midwest: Anonymous donors are paying off strangers' layaway accounts, buying the Christmas gifts, especially toys and children’s clothing, that the families might otherwise have a hard time paying, the Associated Press reported.
Open-air shopping destination Santa Monica (Calif.) Place has launched a new gift card partnership to benefit local public schools. One dollar from the purchase fee for every Santa Monica Place Gift Card and GIVE Green Gift Card sold at the center will go to the Santa Monica-Malibu Education Foundation.