March 10, 2014

When it comes to interactive marketing, too many retailers myopically focus on site visits, hits, or traffic. SEO and SEM are the most popular areas of focus, and I equate this to sports teams’ exclusive focus on scoring as many points as possible.

December 11, 2012

Nearly half (40%) of retailers will add a mobile version of their website in 2013, with 20% planning to create a mobile app, according to the "2012 ECommerce Trends Survey,” a survey of nearly 500 global retailers conducted by SLI Systems.

June 24, 2011

By Margaret Kuchler, senior industry marketing manager, Akamai Technologies

July 31, 2008

Outdoor-lifestyle retailer Cabela’s, Sidney, Neb., wants the right content to show up on a...

January 31, 2007

For retailers, one of the most convenient aspects of the online world is its flexibility....