July 17, 2015

According to BuzzFeed, Facebook has begun piloting online storefronts located within the pages of a number of retailers.

June 23, 2015

Mondelez International has renewed its global strategic partnership with Facebook, with a focus on creating and delivering creative video content and driving impulse snack purchasing online.

June 15, 2015

There are three implications of Facebook’s latest effort to serve as a commercial platform. 

June 9, 2015

Facebook is expanding the availability of its Place Tips in-store mobile promotion service, and also expanding Place Tips’ reach with free Bluetooth Low Energy beacons. Facebook initially launched a trial of Place Tips in January 2015 and is now rolling it out nationwide.

March 16, 2015

Facebook has purchased personalized shopping engine TheFind.com, with the intent of making its ad more relevant to individual users.

January 28, 2015

A pair of veteran retailers were among the most popular store sites on Facebook during the 2014 holiday season.

December 10, 2014

Facebook is improving its Facebook Search feature with emphasis on personalized results and mobile functionality. 

October 29, 2014

Net income soared 90% to $806 million in the third quarter of fiscal 2014 from $425 million in the same quarter a year earlier, as part of strong overall performance by Facebook Inc.

September 4, 2014

With U.S. social commerce sales expected to reach $14 billion by 2015 and social networks like Twitter and Facebook ramping up their commerce capabilities, a survey by global marketing and technology agency DigitasLBi, and conducted online by Harris Poll, shows that while only 5% of Americans have made a purchase on a social media site, 20% would consider doing so.

July 24, 2014

Facebook Inc.’s revenue in the second quarter increased 61% to a better-than-expected $2.91 billion, up from $1.81 billion in the year-ago quarter, fueled by its fast-growing mobile advertising business.

July 21, 2014

Facebook is testing a new “buy” button designed to help businesses drive sales through Facebook in News Feed and on Pages.

July 3, 2014

Facebook has agreed to acquire LiveRail, an advertising technology company that helps companies serve better ads in the videos that appear on their websites and apps.

April 25, 2014

Performance marketing solutions provider iProspect has launched "Search-Powered Social, a hosted service that utilizes data captured via paid search through Facebook's Website Custom Audiences offering.

March 20, 2014

During the 2013 holiday season, Alex and Ani turned to EBay Enterprise, an EBay Inc. company, to help drive sales and achieve higher ROI through its Facebook ads.

February 21, 2014

Rick Caruso, founder and CEO of Caruso Affiliated has launched a new blog on LinkedIn Influencers, an exclusive blog site for influential thought leaders.

August 8, 2013

Facebook will reportedly soon begin testing a new feature called “Trending Topics” with some U.S. mobile users.

August 5, 2013

Facebook is taking another step toward monetizing its vast audience of plugged-in consumers with the planned introduction of paid video ads.

June 27, 2013

Speakers at the recent Internet Retailer Conference & Exposition in Chicago discussed how the retail industry is using a number of digital technologies to assist performance in areas such as CRM, marketing, driving customer traffic and converting sales. Following are a few brief highlights:

Liberty Jane Clothing, an online specialty retailer of clothing and accessories for American Girl dolls, uses the Pinterest social platform to give its customers an inside view of the company and create a more personalized relationship with them.

June 6, 2013

For pure play premium pet food and accessories retailer PetFlow, online marketing is a crucial component of its business.

May 7, 2013

Social media giant Facebook is generating lots of buzz with the debut of its app launcher, Facebook Home, which turns existing Android smartphones into a Facebook-centric mobile device. (App launchers are applications that allow users to customize the home screen on their personal devices and add various other functionalities to it.)

May 7, 2013

According to Rick Chavie, VP of OmniCommerce at hybris Software in Atlanta, there are a few steps brands can take to make the most of Facebook Home.

"Give customers an incentive to activate push notifications through to Facebook," Chavie said. "You may not be able to get people to check your brand app regularly, but you indirectly feed it through Facebook Home."

Another way is to focus on time-of-day placement based on extrapolation of when customers tend to use your own app.

November 30, 2012

Facebook has added a new service, called Gifts, which allows Facebook users in the United States to buy gifts for their friends on the social media platform.

September 4, 2012

Regency Centers said it is asking Baltimore residents to suggest stores and restaurants they want to open at their local Parkville Shopping Center through an online crowdsourcing platform called Popularise.

August 23, 2012

Target Corp. said Thursday it has awarded $2.5 million in Target gift cards to schools across the country, much of it due to a strong Give With Target campaign with a robust Facebook participation.