September 24, 2015

Foot Locker Inc. is partnering with NBA star James Harden to engage customers via social media.

September 4, 2015

Marketers are largely not conscious of the full potential social images (such as Instagram posts) hold for their email marketing efforts.

August 20, 2015

According to the latest Retail Social Media Benchmark results from eDigitalResearch, Amazon tops both the Facebook and Twitter social media rankings.

July 17, 2015

According to BuzzFeed, Facebook has begun piloting online storefronts located within the pages of a number of retailers.

July 16, 2015

While may be happy about its exact sales performance during its July 15 Amazon Prime Day sales event, social media response probably did not meet Amazon’s expectations.

June 29, 2015

Canadian Tire Corp. is rallying around a flag that contains no controversy with a new omnichannel promotional campaign.

June 23, 2015

Mondelez International has renewed its global strategic partnership with Facebook, with a focus on creating and delivering creative video content and driving impulse snack purchasing online.

June 23, 2015

In its latest step toward becoming more of a commerce platform, Twitter is testing two new ways to make finding content about products easier.

June 10, 2015

Twitter announced on Wednesday that its advertisers can use the data the social giant has been collecting on which apps its users download for targeted ads.

June 9, 2015

Facebook is expanding the availability of its Place Tips in-store mobile promotion service, and also expanding Place Tips’ reach with free Bluetooth Low Energy beacons. Facebook initially launched a trial of Place Tips in January 2015 and is now rolling it out nationwide.

June 1, 2015

Consumers are predominantly using social media as a tool to give positive feedback, according to eDigitalResearch.

May 13, 2015

Tanger Factory Outlets is enhancing the grand opening events of its new centers with social media.

May 8, 2015

McDonald’s responds more slowly to Twitter commentary than other major fast-food hamburger chains, but tweets more often than Wendy’s or Burger King.

April 30, 2015

Online retailing pioneer Amazon Inc. has climbed to the top of the retail social media ranks, thanks in part to the introduction of #AmazonBasket.

April 30, 2015

Consumers are using social media to connect not just with high school classmates and former flames, but with retailers.

April 29, 2015

Engaging consumers online seems like it should be easy – after all, virtually every consumer is actively online and using multiple social media platforms at this point.

April 15, 2015

Nordstrom came out on top in a study that ranked the social media performance of department stores by digital marketing analytics company Rival IQ.

February 25, 2015
Lebhar-Friedman is seeking an Audience Development Manager for its publications.
February 12, 2015

Twitter plans to acquire Niche, a startup that pairs content creators popular on such social media platforms as Instagram, Tumblr and Twitter's own Vine with brand advertisers.

January 23, 2015

Restoration Hardware Holdings Inc. (RH) has named Ali Rowghani to its board of directors.

December 30, 2014

Specialty apparel retailer Avenue Stores is turning its online customers into brand advocates by using ShopSocially’s referral marketing solution to generate referrals from its website users. 

December 12, 2014

Party Galaxy might be ready to start its holiday celebration a little early. 

December 10, 2014

Facebook is improving its Facebook Search feature with emphasis on personalized results and mobile functionality. 

December 8, 2014

Guildford Town Centre, a shopping center in Surrey, British Columbia, Canada, is reaching out to customers across multiple channels and points of engagement.