Content about Social media

September 8, 2014

Twitter announced on Monday that it has started testing a “buy” button embedded in posts that allow users to buy a product with a couple of clicks.

September 8, 2014

Twitter announced on Monday that it has started testing a “buy” button embedded in posts that allow users to buy a product with a couple of clicks.

September 5, 2014

Dick’s Sporting Goods has launched an extensive update of its mobile app.

September 5, 2014

Instagram has become a mainstream social media tool for retailers. However, while most retailers limit their Instagram usage to maintaining an official page or encouraging customers to post photos with Instagram hashtags as part of promotional campaigns, some retailers are more forward-thinking in their Instagram approach.

September 4, 2014

Saks Fifth Avenue is launching a user-generated content hub on Saks.com called #SaksStyle.

September 4, 2014

With U.S. social commerce sales expected to reach $14 billion by 2015 and social networks like Twitter and Facebook ramping up their commerce capabilities, a survey by global marketing and technology agency DigitasLBi, and conducted online by Harris Poll, shows that while only 5% of Americans have made a purchase on a social media site, 20% would consider doing so.

September 4, 2014

With U.S. social commerce sales expected to reach $14 billion by 2015 and social networks like Twitter and Facebook ramping up their commerce capabilities, a survey by global marketing and technology agency DigitasLBi, and conducted online by Harris Poll, shows that while only 5% of Americans have made a purchase on a social media site, 20% would consider doing so.

August 27, 2014

Fashion powerhouse Zara, owned by Spain’s Inditex, used social media to apologize after complaints poured in via Twitter that the retailer was selling a piece of clothing that closely resembled a uniform worn in Nazi concentration camps during World War II.

August 26, 2014

Nordstrom Inc. is making it easier for its customers to shop on Instagram.

August 26, 2014

Women’s online shopping marketplace Poshmark is launching PoshMatch, a social merchandising engine that combines community curation and algorithmic technology to match shoppers to merchandise based on their social activity in the app.

August 26, 2014

Social media demonstrated the best cost-efficiency of all major online advertising channels in second quarter 2014, coming in at 70% below the industry average for cost and showing a 32% cost decrease quarter over quarter.

August 26, 2014

Social media demonstrated the best cost-efficiency of all major online advertising channels in second quarter 2014, coming in at 70% below the industry average for cost and showing a 32% cost decrease quarter over quarter.

August 18, 2014

Social media is slowly but surely moving from a promotional channel to a channel for direct transactions, as evidenced by the recent news that Facebook is testing a “buy” button of its own.

August 18, 2014

Piperlime, a division of Gap Inc., has enhanced its website to include streams of images filtered directly from Instagram providing customers with fashion.

August 12, 2014

Gap is launching the inaugural GapKids Class of 2014, a social media contest inviting parents to submit photos of their kids for the chance to be featured in a 2015 GapKids marketing campaign.

August 7, 2014

Banana Republic in late August will extend its digital reach as part of a select group of brands partnering with Instagram on paid advertising — a first-time amplification for the brand on the platform.

August 7, 2014

Twitter is reportedly making moves that indicate it is considering launching e-commerce services.

August 4, 2014

Facebook and RB, a provider of health and hygiene products, have entered into a multi-year, nine-figure global partnership.

July 30, 2014

Twitter reported a net loss of $144.6 million in the second quarter of fiscal 2014, up from $42.2 million in the same period a year earlier.

July 29, 2014

Regal Cinemas is partnering with Coca Cola to launch a promotion called "Tweet-a-Coke.” The promotion gives customers the chance to share a Coke via Twitter.

July 29, 2014

WalmartLabs, the division of Wal-Mart’s e-commerce operation dedicated to developing new technology, has purchased Luvocracy, an online community that helps consumers find products recommended by family members, friends and online influencers.

July 24, 2014

Facebook Inc.’s revenue in the second quarter increased 61% to a better-than-expected $2.91 billion, up from $1.81 billion in the year-ago quarter, fueled by its fast-growing mobile advertising business.

July 24, 2014

Facebook Inc.’s revenue in the second quarter increased 61% to a better-than-expected $2.91 billion, up from $1.81 billion in the year-ago quarter, fueled by its fast-growing mobile advertising business.

July 22, 2014

Facebook is introducing a new “save” feature that allows users to save items they find on Facebook to check out later when they have more time. Users can save items like links, places, movies, TV and music.

© 2014