Content about Social media

March 28, 2014

Pinterest, more than Facebook or YouTube, is supplying the greatest percentage of downstream traffic to retail sites, according to new research from Experian Marketing Services.

March 27, 2014

Social media sites are playing an increasingly important role in driving traffic to other websites, including retail websites and even other social networking sites, at the expense of search engines and portal websites, according to new research from Experian Research Services.

March 21, 2014

Almost half (45%) of brands see measuring ROI as a challenge in using Twitter as a marketing tool, followed by building an audience (42%) and engagement (37%).

March 21, 2014

Almost half (45%) of brands see measuring ROI as a challenge in using Twitter as a marketing tool, followed by building an audience (42%) and engagement (37%).

March 20, 2014

During the 2013 holiday season, Alex and Ani turned to EBay Enterprise, an EBay Inc. company, to help drive sales and achieve higher ROI through its Facebook ads.

March 14, 2014

Close to half (45.1%) of brands reported that ‘measuring ROI and results’ is their greatest challenge when using the Twitter platform for marketing, followed by ‘building an audience’ (42.1%) and ‘engagement’ (36.8%).

March 14, 2014

Close to half (45.1%) of brands reported that ‘measuring ROI and results’ is their greatest challenge when using the Twitter platform for marketing, followed by ‘building an audience’ (42.1%) and ‘engagement’ (36.8%).

March 13, 2014

RetailMeNot has updated its free RetailMeNot Coupons app for iPhone and Android users. Existing users will be prompted to update their RetailMeNot Coupons app to access the new features.

March 13, 2014

Sephora has launched a new social shopping platform, called Beauty Board, to engage customers through beauty images and allow them to post, share, browse and shop the company’s photo gallery directly on its web site, mobile site, iPhone and Android apps.

March 12, 2014

Starbucks is adding a tipping option to its mobile payment app.

March 5, 2014

A large majority of consumers consider themselves value seekers, and they are increasingly using the Internet, social media and mobile devices to obtain value.

February 27, 2014

American Greetings is offering the iPad Creatacard app that provides children with virtual tools like crayons, paint, stickers, stamps and chalk to create personalized greeting cards.

February 27, 2014

Neiman Marcus is launching the NM app for iPhone.

February 27, 2014

PBTeen, a Williams-Sonoma banner aimed at young consumers, has launched a design blog aimed specifically at teens.

February 14, 2014

Pinterest will emerge as a stronger alternative to Facebook and Twitter, according to global research and analytics firm Blueocean Market Intelligence.

February 7, 2014

Shopko is leveraging social media to promote its expanded assortment of national brands.

February 6, 2014

The Feb. 5 decision by CVS to stop selling cigarettes and other tobacco products by October 2014 reportedly created a large volume of related discussion on social media.

January 31, 2014

Shell has launched “How I FRN,” a contest that invites consumers to submit a photograph or video via Instagram or Twitter that represents the individual's experience with the Shell Fuel Rewards Network (FRN) loyalty program.

January 30, 2014

MicroStrategy Inc. has released a set of new and enhanced mobile apps and service offerings.

January 29, 2014

Record levels of engagement helped Facebook grow revenue in its fourth quarter, ended December 31, by 63% to nearly $2.59 billion.

January 28, 2014

The fragrance division of Marc Jacobs will open a pop-up in New York City’s SoHo neighborhood that will trade in social currency instead of money.

January 21, 2014

McDonald's New York Tri-State Area Restaurants, a franchisor group, has launched a new social media campaign to connect fans across the globe with athletes who will be competing in the upcoming Winter Olympics in Sochi, Russia.

January 17, 2014

Hair care brand Matrix, a subsidiary of L'Oreal USA, is launching Matrix Class for Glass, a new Google Glass app.

January 17, 2014

Starbucks Coffee Co. announced that it has rolled out an updated version of its mobile app for iOS which provides “added layers” of protection.

© 2014