CVS Health is rethinking every aspect of its store to ensure that it not only reflects the company’s broader commitment to healthcare and but also delivers on what customers have come to expect from its pharmacy locations.
Facebook is expanding the availability of its Place Tips in-store mobile promotion service, and also expanding Place Tips’ reach with free Bluetooth Low Energy beacons. Facebook initially launched a trial of Place Tips in January 2015 and is now rolling it out nationwide.
My latest retail IT-related travels took me to the Retail Experience Center at Microsoft headquarters (in Redmond, Washington), where I toured a simulated shopping mall environment that demonstrated a variety of innovative ways the company is using technology to enhance customer engagement for retailers. Here are the three most interesting solutions from that visit:
On Thursday, Google introduced Android Pay, which will power in-app and tap-to-pay purchases on mobile devices. Here are some comments from Pat Dermody, president of Retale, a location-based mobile platform connecting shoppers with their favorite local retailers, on the new feature:
Starbucks and music streaming service Spotify will establish a multi-year relationship that will link its 7,000 U.S. company-operated stores in the U.S. and My Starbucks Rewards loyalty members with Spotify’s global users.
The theme of SAP’s annual Sapphire conference, in Orlando, Florida, was “Run Simple.” SAP focused on how its HANA business intelligence platform and growing number of HANA-powered applications can assist companies with the complicated task of creating simple enterprises that run on real-time data.
Nearly one-half (44%) of retailers used more than five mobile business applications in 2014, while 82% of retailers were able to build a mobile business app in one day or less, according to the “2nd Annual Mobile Business Application Survey” of business and IT decision makers by Canvas.