The concept of a shopping center as a place where people simply show up to make a few purchases and leave is becoming passé. Increasingly, developers are building mixed-use centers that include residential, office and entertainment components, which turn them more into a consumer home base and less of a functional destination. Add in amenities like town squares, public parks, community gardens and amphitheaters, and the “shopping center” becomes more of an all-around “center” of activity.
Maintaining a wealth of customer data has become a primary directive for retail IT departments. In recent years, retailers have been making substantial investments in solutions that collect and store data relating to their customers' purchases, behaviors, preferences, demographic characteristics and almost any other traits you can think of. But after all this data has been captured, what do you do with it?