Sport Chalet, Inc. has elected Miki R. Berardelli, chief marketing officer for Tory Burch, to the company's board of directors. Berardelli has more than 20 years of marketing and e-commerce experience.
Sport Chalet said Tuesday it has launched its fourth-consecutive Treasure Hunt dive, which invites certified scuba divers to participate by diving to find six sunken treasure bars hidden in diving locations off the northern and southern California coasts and in a special marine destination in Arizona.
Sport Chalet is using technology to reach out to high school teams and their fans. A new portal on the sporting goods and apparel retailer’s e-commerce site is specifically designed to allow the creation of team-focused online retail hubs.
Transaction Wireless announced that Sport Chalet has selected the Transaction Wireless cloud-based gift card platform to deliver personalized plastic and e-gift cards with added marketing capabilities to drive digital promotional campaigns when delivering notifications to gift card recipients.