December 23, 2014

The weekend of Dec. 20-21, which included “Super Saturday” (the last Saturday before Christmas) saw the highest daily back-to-back Internet traffic from online consumer retail shopping activity since tracking began before the Thanksgiving weekend. 

December 18, 2014

“Super Saturday,” the Saturday before Christmas (Dec. 20), looks to be a super day for retailers. 

December 15, 2014

More than half (56%) of Christmas shoppers surveyed typically have gifts left to purchase by the time "Panic Saturday,” the last Saturday to shop for holiday gifts before Christmas (also referred to as "Super Saturday"), rolls around.

December 11, 2014

Retailers now stand at the two-thirds point of the Holiday shopping season, 41 days into the 61-day November-December statistical calendar—and two weeks until Christmas. 

December 11, 2014

A decline in the price of gasoline may be leading to a larger haul for many many people on Christmas morning. 

November 17, 2014

Nearly four-fifths of holiday shoppers (79%) begin their holiday shopping prior to Thanksgiving weekend.

January 3, 2014

In-store holiday sales during December 2013 are expected to come out ahead of in-store holiday sales during the same month in the previous year.

October 29, 2013

Four of the 10 busiest holiday shopping days will occur between Dec. 20 and Dec. 24, and retailers should prepare accordingly, according to ShopperTrak, a leading provider of shopper analytics.

October 22, 2013

Two flukes in the calendar this year will challenge retailers when it comes to holiday revenues. Here is some advice from Bill Martin, founder of ShopperTrak, on how to maximize opportunities during the shorter selling season.

January 2, 2013

The weekend before Christmas ranked as the busiest shopping period in December by in-store visits to top retailers, with Super Saturday ranking among the three busiest shopping days for Walmart, Target, Toys ‘R’ Us, Macy’s and Kohl’s, according to Placed.

December 27, 2012

A report issued by ShopperTrak found that last-minute shopping activity drove large increases in both retail sales and foot traffic last week.

December 20, 2012

Shopper analytics firm Experian FootFall said that the final Saturday before Christmas – Super Saturday – could eclipse Black Friday as the top performer this holiday season.

November 5, 2012

By Bill Martin, ShopperTrak Founder