Content about Super Saturday

October 29, 2013

Four of the 10 busiest holiday shopping days will occur between Dec. 20 and Dec. 24, and retailers should prepare accordingly, according to ShopperTrak, a leading provider of shopper analytics.

October 22, 2013

Two flukes in the calendar this year will challenge retailers when it comes to holiday revenues. Here is some advice from Bill Martin, founder of ShopperTrak, on how to maximize opportunities during the shorter selling season.

January 2, 2013

The weekend before Christmas ranked as the busiest shopping period in December by in-store visits to top retailers, with Super Saturday ranking among the three busiest shopping days for Walmart, Target, Toys ‘R’ Us, Macy’s and Kohl’s, according to Placed.

December 27, 2012

A report issued by ShopperTrak found that last-minute shopping activity drove large increases in both retail sales and foot traffic last week.

December 20, 2012

Shopper analytics firm Experian FootFall said that the final Saturday before Christmas – Super Saturday – could eclipse Black Friday as the top performer this holiday season.

November 5, 2012

By Bill Martin, ShopperTrak Founder

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