July 13, 2015

When building and deploying mobile apps, retail and distribution firms have employed a variety of approaches, including custom app builds, cloud-based DIY app builder tools, and in some cases, building their own enterprise app stores.

July 8, 2015

Even though customers are able to view and purchase items online, more than 90% of consumers are still more inclined to buy at a physical location.

July 7, 2015

Today, nearly half of the world’s payment cards are EMV-enabled, meaning that the cards are embedded with special computer chips that help reduce counterfeit card fraud.

July 2, 2015

It is no secret that the retail landscape has – and is – rapidly evolving, in large part due to the explosive growth of mobile. While it is certainly common now for retailers to have an online presence, that doesn’t necessarily mean they’re all catering to the complex needs of today’s shoppers.

June 29, 2015

For decades, buying and installing phone systems in retail stores has remained a mundane experience. Times have changed.

June 26, 2015

While Mardi Gras celebrations ended earlier this spring, there are many software vendors that still have the Mardi Gras masks on as they pretend their cloud apps are SaaS – they are “SaaSquerading”(phrase coined by blogger Brian Sommer).

June 22, 2015

Whether buying online or in the store, consumers today want more control over their shopping experience. If they could have greater control, the number one aspect that consumers would change is the frustration of waiting in a long checkout line in store.

June 15, 2015

New technologies are transforming how merchants work, and how fast, by bringing more clarity than ever before possible to key merchandising and planning decisions.

May 29, 2015

It’s happened to everyone. You take that trip to the drug store to get a new bottle of shampoo – and before you make your purchase, you scan your loyalty card at the coupon kiosk to see what spits out. You look down that long ream of paper to check out the offers: deodorant, candy, contact lens solution – but no shampoo. Okay, fine.

May 18, 2015

The shift towards an omnichannel retail environment is no longer a theory; it’s a reality that customers are expecting higher levels of customer experience and savvy retailers are responding to as fast as they can. As the lines between brick-and-mortar, online and mobile shopping continue to blur, retailers must deliver an exceptional customer experience across all channels.

May 15, 2015

The success or failure of any business in this crowded and complex marketplace comes down to whether business goals are met – maintaining customer loyalty is chief among them. However, many retailers are beginning to confuse loyalty with promotions, loyalty cards and awards, undermining brand equity rather than building stronger ties with their customers.

May 1, 2015

It’s official – 2015 is the year of beacons. From supermarkets to museums, airports to retail shops, brands across industries are trying their hand at Bluetooth Low Energy technology to better connect with consumers and pass along timely information. Beacons are beneficial to brands, allowing them a more intimate connection to consumers, but to successfully implement, brands must embrace best practices for addressing audiences, making sure they’re adopting messaging strategy and cadence correspondent to shopper needs.

April 30, 2015

2015 is seeing enormous growth in the number of product SKUs listed online, and e-commerce and content managers will be tasked with the rapid onboarding of those SKUs. However, adding SKUs alone won’t be enough; they also need to have the right assortment and the right price and deliver a better shopper experience.

April 28, 2015

When Target announced their collaboration with Lilly Pulitzer last fall, the response was mixed. Many couldn’t wait to get their hands on the Lilly for Target collection, while others felt the collaboration would hurt the Lilly Pulitzer brand. In the end, Target’s website crashed and the collection sold out within the first half-hour in all Target brick-and-mortar stores.

April 24, 2015

Promotions, discounts, and coupons, oh my! It’s easy to have a love/hate relationship with them. On the one hand, they’re proven to bring in business and boost conversions. On the other, they can cut into margins.

April 17, 2015

The quest to offer greater levels of customer convenience has seen a growing number of U.S. retailers experiment with flexible fulfilment methods, including click and collect, which offers shoppers the opportunity to pick up online orders from a store.

April 8, 2015

The rapid adoption of e-commerce in the digital age has fundamentally changed the way people shop. The online shopping experience today is not only richer and more engaging than in-store, but it is also personalized to each individual consumer, offering outfit pairings and special discounts based on a consumer’s profile.

March 31, 2015

If there was ever any doubt of mobile’s essential role to retail success, the most recent holiday shopping season should put that to bed. Last year, more than 40% of all Cyber Monday sales came from mobile devices. In fact, Amazon stated that almost 60% of its customers shopped via mobile during the 2014 holiday season, with total U.S. sales from its app doubling from 2013.

March 16, 2015

As most retailers can attest, perceived inconsistencies between the online and offline worlds can lead to customer dissatisfaction and ultimately lost sales. Consumers believe it’s not possible to receive the same promotion or rebate in-store as online.

March 9, 2015

You’ve undoubtedly heard about the Internet of Things (IoT) and you might think that it’s all about wearables and energy savings. You might conclude that it doesn’t have much to do with your retail business.

March 4, 2015

Well-stocked shelves and falling sales is a dilemma faced by many retailers today.  New technology advancements such as mobile discount apps are the latest threat to grocery retail sales. Many people simply complete their grocery shopping from the convenience of their own home.

February 12, 2015

Apple’s new mobile wallet solution, Apple Pay, was introduced to great fanfare as shoppers headed into the 2014 holiday shopping season armed with the new iPhone 6 and iPhone 6 plus. Apple was quick to proclaim its success with one million activations in the first 72 hours – instantly vaulting it to the top, according to Tim Cook.

February 10, 2015

The 2014 NFL season is over and teams have shifted focus from the Super Bowl to what’s next. This assessment requires a detailed examination of their rosters, where money was spent and what investments produced the desired outcome. It’s this same exercise that advertisers must do right now, especially those that dropped $4.5 million for a 30-second spot during the big game.

February 2, 2015

As every marketer knows, the era of Big Data is here, and with it comes a huge smorgasbord of opportunities to connect with customers in amazing new ways. For marketers and brand managers, the prospect of knowing more about customers’ lives, habits, and desires than ever before is understandably exciting.