April 8, 2015

The rapid adoption of e-commerce in the digital age has fundamentally changed the way people shop. The online shopping experience today is not only richer and more engaging than in-store, but it is also personalized to each individual consumer, offering outfit pairings and special discounts based on a consumer’s profile.

March 31, 2015

If there was ever any doubt of mobile’s essential role to retail success, the most recent holiday shopping season should put that to bed. Last year, more than 40% of all Cyber Monday sales came from mobile devices. In fact, Amazon stated that almost 60% of its customers shopped via mobile during the 2014 holiday season, with total U.S. sales from its app doubling from 2013.

March 16, 2015

As most retailers can attest, perceived inconsistencies between the online and offline worlds can lead to customer dissatisfaction and ultimately lost sales. Consumers believe it’s not possible to receive the same promotion or rebate in-store as online.

March 9, 2015

You’ve undoubtedly heard about the Internet of Things (IoT) and you might think that it’s all about wearables and energy savings. You might conclude that it doesn’t have much to do with your retail business.

March 4, 2015

Well-stocked shelves and falling sales is a dilemma faced by many retailers today.  New technology advancements such as mobile discount apps are the latest threat to grocery retail sales. Many people simply complete their grocery shopping from the convenience of their own home.

February 12, 2015

Apple’s new mobile wallet solution, Apple Pay, was introduced to great fanfare as shoppers headed into the 2014 holiday shopping season armed with the new iPhone 6 and iPhone 6 plus. Apple was quick to proclaim its success with one million activations in the first 72 hours – instantly vaulting it to the top, according to Tim Cook.

February 10, 2015

The 2014 NFL season is over and teams have shifted focus from the Super Bowl to what’s next. This assessment requires a detailed examination of their rosters, where money was spent and what investments produced the desired outcome. It’s this same exercise that advertisers must do right now, especially those that dropped $4.5 million for a 30-second spot during the big game.

February 2, 2015

As every marketer knows, the era of Big Data is here, and with it comes a huge smorgasbord of opportunities to connect with customers in amazing new ways. For marketers and brand managers, the prospect of knowing more about customers’ lives, habits, and desires than ever before is understandably exciting.

January 29, 2015

Top of mind for retailers wanting to better engage with shoppers in their brick-and-mortar locations this season are in-location technologies (e.g. beacons) and the personalization tactics they make possible.

January 27, 2015

2014 was an interesting year in e-commerce. Who would have predicted that mobile commerce would explode the way it did? Advances in technology continue to influence consumer behavior and in turn their preferences are driving innovation in software and hardware.

January 22, 2015

To stay competitive in today’s marketplace, consumer goods companies are reaching across the globe to seek new customers in new markets. In order to cater to these new customer segments, brand owners are now providing a dizzying array of local product variations through a complex network of outsourced manufacturing partners.

December 23, 2014

With the holiday shopping season officially in full swing, many retailers are facing the challenge of reaching consumers during this traditionally noisy time of year.  

December 22, 2014

For shippers, this retail shopping transformation has meant that the transportation planning question has gone from a simple ‘how much,’ to the nightmare of ‘how much, when, through which channels and delivery modes?’

December 19, 2014

This holiday season consumers have a long wish list of what they want from retailers both big and small – mobile coupons, price matching, rapid site-to-store pick up, loyalty rewards, readily available merchandise, easy checkout process and more.

December 16, 2014

At one time, IT service providers could demonstrate their retail industry expertise by showing a PowerPoint slide of customer logos. That’s no longer sufficient. 

December 9, 2014

The holiday season is a time of family, food, and frenzied shopping. Consumers are bombarded by messages, promotions, discounts, and offers, and retailers have to be smart about how they reach out to their customers. 

December 5, 2014

If you talk to retail industry stakeholders about their business priorities for 2015, you will likely hear about their continued focus on omnichannel. But the overall environment is starting to feel different than in years past.

December 3, 2014

We have seen a dramatic increase in the use of social media by merchandisers over the past year, as retailers look for innovative ways to enhance their merchandising decisions to deliver the products consumers want across a seamless shopping experience.

November 21, 2014

The holidays are well upon us. This time of year, it takes a little something extra for your content cut through the clutter. Here's a week-by-week survival guide created by Outbrain. 

November 20, 2014

Here is a look at the top issues facing retail CIOs today. 

November 7, 2014

The single greatest challenge that retailers face today is to have an individualized “conversation” with each customer and to do so on a global scale.

November 6, 2014

You’ve acquired a new storefront. While doing your final walk-through, you notice an unlocked door that opens to a side alley. How are you going to secure it?

November 5, 2014

New technology advancements such as mobile discount apps are the latest threat to grocery retail sales. Many people simply complete their grocery shopping from the convenience of their own home.  

November 4, 2014

It has been more than 20 years since e-commerce truly was born, and since that breakthrough it has allowed retail to expand greatly.