August 21, 2015

From the retailer’s perspective, Electronic Product Code-enabled Radio Frequency Identification has become the foundational way to help retailers connect inventory to consumer omnichannel requests.

August 19, 2015

If you’ve got a physical shop in the U.S., chances are you’re well acquainted with the upcoming deadline for getting an EMV card reader: October 1, 2015.

August 7, 2015

Consumers don’t see “channels.” They are time-starved and information-rich, and use technology that they carry around in their pockets and purses to find the best solutions to their lifestyle needs.

July 14, 2015

Whether it’s online, mobile or in a brick-and-mortar store, customers want a shopping experience tailored to their specific needs and preferences.

July 13, 2015

When building and deploying mobile apps, retail and distribution firms have employed a variety of approaches, including custom app builds, cloud-based DIY app builder tools, and in some cases, building their own enterprise app stores.

July 8, 2015

Even though customers are able to view and purchase items online, more than 90% of consumers are still more inclined to buy at a physical location.

July 7, 2015

Today, nearly half of the world’s payment cards are EMV-enabled, meaning that the cards are embedded with special computer chips that help reduce counterfeit card fraud.

July 2, 2015

It is no secret that the retail landscape has – and is – rapidly evolving, in large part due to the explosive growth of mobile. While it is certainly common now for retailers to have an online presence, that doesn’t necessarily mean they’re all catering to the complex needs of today’s shoppers.

June 29, 2015

For decades, buying and installing phone systems in retail stores has remained a mundane experience. Times have changed.

June 26, 2015

While Mardi Gras celebrations ended earlier this spring, there are many software vendors that still have the Mardi Gras masks on as they pretend their cloud apps are SaaS – they are “SaaSquerading”(phrase coined by blogger Brian Sommer).

June 22, 2015

Whether buying online or in the store, consumers today want more control over their shopping experience. If they could have greater control, the number one aspect that consumers would change is the frustration of waiting in a long checkout line in store.

June 15, 2015

New technologies are transforming how merchants work, and how fast, by bringing more clarity than ever before possible to key merchandising and planning decisions.

May 29, 2015

It’s happened to everyone. You take that trip to the drug store to get a new bottle of shampoo – and before you make your purchase, you scan your loyalty card at the coupon kiosk to see what spits out. You look down that long ream of paper to check out the offers: deodorant, candy, contact lens solution – but no shampoo. Okay, fine.

May 18, 2015

The shift towards an omnichannel retail environment is no longer a theory; it’s a reality that customers are expecting higher levels of customer experience and savvy retailers are responding to as fast as they can. As the lines between brick-and-mortar, online and mobile shopping continue to blur, retailers must deliver an exceptional customer experience across all channels.

May 15, 2015

The success or failure of any business in this crowded and complex marketplace comes down to whether business goals are met – maintaining customer loyalty is chief among them. However, many retailers are beginning to confuse loyalty with promotions, loyalty cards and awards, undermining brand equity rather than building stronger ties with their customers.

May 1, 2015

It’s official – 2015 is the year of beacons. From supermarkets to museums, airports to retail shops, brands across industries are trying their hand at Bluetooth Low Energy technology to better connect with consumers and pass along timely information. Beacons are beneficial to brands, allowing them a more intimate connection to consumers, but to successfully implement, brands must embrace best practices for addressing audiences, making sure they’re adopting messaging strategy and cadence correspondent to shopper needs.

April 30, 2015

2015 is seeing enormous growth in the number of product SKUs listed online, and e-commerce and content managers will be tasked with the rapid onboarding of those SKUs. However, adding SKUs alone won’t be enough; they also need to have the right assortment and the right price and deliver a better shopper experience.

April 28, 2015

When Target announced their collaboration with Lilly Pulitzer last fall, the response was mixed. Many couldn’t wait to get their hands on the Lilly for Target collection, while others felt the collaboration would hurt the Lilly Pulitzer brand. In the end, Target’s website crashed and the collection sold out within the first half-hour in all Target brick-and-mortar stores.

April 24, 2015

Promotions, discounts, and coupons, oh my! It’s easy to have a love/hate relationship with them. On the one hand, they’re proven to bring in business and boost conversions. On the other, they can cut into margins.

April 17, 2015

The quest to offer greater levels of customer convenience has seen a growing number of U.S. retailers experiment with flexible fulfilment methods, including click and collect, which offers shoppers the opportunity to pick up online orders from a store.

April 8, 2015

The rapid adoption of e-commerce in the digital age has fundamentally changed the way people shop. The online shopping experience today is not only richer and more engaging than in-store, but it is also personalized to each individual consumer, offering outfit pairings and special discounts based on a consumer’s profile.

March 31, 2015

If there was ever any doubt of mobile’s essential role to retail success, the most recent holiday shopping season should put that to bed. Last year, more than 40% of all Cyber Monday sales came from mobile devices. In fact, Amazon stated that almost 60% of its customers shopped via mobile during the 2014 holiday season, with total U.S. sales from its app doubling from 2013.

March 16, 2015

As most retailers can attest, perceived inconsistencies between the online and offline worlds can lead to customer dissatisfaction and ultimately lost sales. Consumers believe it’s not possible to receive the same promotion or rebate in-store as online.

March 9, 2015

You’ve undoubtedly heard about the Internet of Things (IoT) and you might think that it’s all about wearables and energy savings. You might conclude that it doesn’t have much to do with your retail business.