One of the biggest benefits omni-channel retailers can offer consumers is ease of finding products. But without a fast, accurate and intuitive site search capability, this benefit quickly becomes theoretical rather than an actual competitive differentiator.
Technology continues to evolve at a rapid-fire pace, empowering consumers and businesses with more options and expectations for shopping seamlessly wherever, whenever and however they want. And retailers need to keep up.
When it found the performance of a legacy data-processing system lagging too far behind the pace of its business, Alpharetta, Georgia-based The Original HoneyBaked Ham Co. of Georgia, Inc. decided to investigate more current options.