February 12, 2015

Twitter plans to acquire Niche, a startup that pairs content creators popular on such social media platforms as Instagram, Tumblr and Twitter's own Vine with brand advertisers.

February 6, 2015

Companies are losing as much as 25% of online revenues an average per respondent of $92.3 million per year – to mobile fraud, according to a study by RSA and TeleSign, a provider of mobile identity verification solutions.

January 23, 2015

Restoration Hardware Holdings Inc. (RH) has named Ali Rowghani to its board of directors.

December 12, 2014

Party Galaxy might be ready to start its holiday celebration a little early. 

December 2, 2014

Black Friday was a more social event than Cyber Monday, with 3.5 million tweets and 838 million impressions compared to 839,000 tweets and 309 million impressions.dan

November 26, 2014
New York - A sophisticated marketing mix—one that includes social media, mobile and digital campaigns—is crucial in today’s fragmented retail environment. Twitter be can be especially helpful in targeting customers, according to one industry expert.  
November 25, 2014

Twitter keeps on coming up with new ways to let advertisers connect with consumers—and now it’s moving into the brick-and-mortar space. 

October 31, 2014

Compared to non-users, Twitter users start holiday shopping earlier, spend more and are more prone to impulse purchases.

September 8, 2014

Twitter announced on Monday that it has started testing a “buy” button embedded in posts that allow users to buy a product with a couple of clicks.

October 17, 2013

Twitter has hired J.J. Hirschle, who directed media and entertainment advertising at Google, as its head of retail, according to various media reports.

September 16, 2013

Gap Inc. is launching a fall global marketing campaign called “Back to Blue” that features two videos with musicians Dhani Harrison and Alexa Ray Joel, which consumers can watch on TV, desktops and smartphones/tablets.

August 27, 2013

Retailers can expect mobile devices to impact sales and play a greater role in buying decisions this holiday than last. Mobile as a percentage of site traffic on Black Friday shot up to 24% in 2012 from 14.3% the previous year. Sales over smartphones and devices on Black Friday rose to 16% in 2012, up from 9.8% in 2011.

February 16, 2012

At Westfield San Francisco Centre, shoppers have the opportunity to win a $1,000 shopping spree, while Westfield has the chance to gain valuable marketing access.

January 3, 2012

By Chris Watland, Signal

May 20, 2011

Young America, an engagement marketing, loyalty and incentive firm, and 3Seventy, a mobile engagement solutions company, have formed a strategic alliance to jointly develop new mobile marketing capabilities and enhance delivery of mobile-based engagement marketing and loyalty services to their client base.

November 23, 2010

Simon Property Group has launched the Simon Mobile Shopper Club.

September 20, 2010

Rite Aid has introduced automatic mobile text alerts to let customers know when their prescriptions...

September 12, 2010

Wal-Mart on Monday announced it will launch its own branded mobile service that will run...

July 6, 2010

Spending on mobile display ads in the United States, estimated at just under $313 million...

June 16, 2010

More consumers are looking for phones which offer access to email, the Internet, picture-taking and...

June 14, 2010

Walgreen Co. said Tuesday that it will begin using text messaging to alert customers that...

March 8, 2010

Target said it is first national retailer to offer a scannable mobile coupon program that...

November 13, 2008

Wal-Mart launched a holiday text-message service that sends special alerts to customer cell phones about...

November 11, 2008

Amazon.com customers can sign up for a daily text alerts which are sent directly to...