In the past two years, the number of shoppers using mobile devices to make purchases has increased by 10 percentage points to 35% in 2014 from 25% in 2012.
Thirty-one percent of survey respondents said they won't be shopping for any back-to-school products at all, up from 27.7% last year, according to research published by The Integer Group.
A study released Thursday by The Integer Group and M/A/R/C Research found that 16% of Hispanic shoppers are using their mobile devices to make purchases, compared to 12% of general market shoppers.
Study results released by The Integer Group showed that, although online shopping has increased over the last three years, overall it has leveled out.
Research results released by The Integer Group and M/A/R/C Research found that, despite a shopping list being a tool to stay on budget and eliminate unnecessary purchases, nine out of 10 shoppers still buy items not on their list.