Content about Twitter

June 12, 2013
Threadless tweets into action

Omnichannel specialty apparel retailer Threadless takes an active approach to Twitter marketing that has resulted in significant lifts in site traffic and customer engagement.

June 12, 2013
Threadless tweets into action

Omnichannel specialty apparel retailer Threadless takes an active approach to Twitter marketing that has resulted in significant lifts in site traffic and customer engagement.

May 31, 2013
Red Robin chain “Yammers” its way to meaningful internal dialogue

When retailers discuss a social media strategy, they usually mean something involving reaching out to customers through popular social media sites like Facebook or Twitter. And while that is an important marketing technique to engage modern consumers, social media can also serve as a powerful internal communications and engagement platform.

May 29, 2013
Report: Foot Locker most tweeted about sporting goods/outdoor retailer

Footlocker was the most tweeted about brand with over 50,000 posts, according to GenSent Insights’ 2013 report on Sporting Goods and Outdoor Retailers.

April 2, 2013
SEC: Companies can use social media to put out information

The Securities and Exchange Commission said that companies can social media platforms such as Twitter and Facebook to make significant announcements as long as they alert investors about which sites they plan to use for the disclosures.

March 15, 2013
Focus on: Landlord-Tenant Social Networking

Manners mistress Emily Post wouldn’t recognize today’s social skills.

Communication styles have changed, with the once-mandatory handwritten thank-you note supplanted by a tweet or a family email blast. These days, good table manners are far less important than proper posting protocol.

February 12, 2013
American Express launches 'pay-by-tweet' venture

American Express has launched a new venture with Twitter, that could lead to a whole new category of shopping.

February 12, 2013
American Express launches 'pay-by-tweet' venture

American Express has launched a new venture with Twitter, that could lead to a whole new category of shopping.

February 6, 2013
Walmart and Mother Nature Network in Twitter promotion

Walmart and Mother Nature Network are inviting people to use Twitter to express their green ideas for the chance to win a $100 Walmart gift card.

February 6, 2013
Walmart and Mother Nature Network in Twitter promotion

Walmart and Mother Nature Network are inviting people to use Twitter to express their green ideas for the chance to win a $100 Walmart gift card.

January 4, 2013
Exclusive: Black Friday vs. Cyber Monday

Who won the buzz?

Using a sophisticated social media analytics platform, SAP tracked consumer sentiment on these critical shopping days via Facebook, Twitter and 165 million other sites across the social web to identify patterns and uncover revealing shopper insights.

December 27, 2012
Digital Delivery

The way in which retailers market to consumers has undergone considerable change in recent years, particularly in light of the popularity of social media platforms. Indeed, social media has become essential to retailers’ marketing efforts, according to a recent BDO USA survey, which found that 86% of retail CMOs included social media in their holiday 2012 marketing plans.

December 17, 2012
Study: Top retailers leave 73% of customer tweets unanswered

E-commerce and digital marketing company Acquity Group announced social media findings that revealed the vast majority of retailers don’t respond to customer tweets.

November 28, 2012
Exclusive: Black Friday vs. Cyber Monday: Who won the buzz?

Using a sophisticated social media analytics platform, SAP tracked consumer sentiment on these critical shopping days via Facebook, Twitter and 165 million other sites across the social web to identify patterns and uncover revealing shopper insights.

October 26, 2012
Apple, Amazon lead loyalty list

Results of the 16th annual Brand Keys Loyalty Leaders survey revealed that Apple, Amazon, Samsung, YouTube and Twitter have the most loyal followings.

October 25, 2012
Social Marketing

Retailers spend months developing smart, effective strategies across their in-store, Web and mobile channels each holiday season. But social media platforms such as Facebook and Twitter can be just as powerful in getting the message out to shoppers in the days leading up to Christmas.

August 20, 2012
Five trends brick-and-mortar retailers need to know to reach the 'new kid' in town

By Shelley E. Kohan, RetailNext

August 15, 2012
Spreading Holiday Cheer

A lot has changed in the past year on the social media block. Facebook and Twitter are no longer the only two major players helping retailers connect and engage with their shoppers in real time. Consumers are flocking to platforms such as social-photo sharing sites Pinterest and Instagram, and some brands are even creating their own social blog accounts on Tumblr.

August 15, 2012
Spreading Holiday Cheer

A lot has changed in the past year on the social media block. Facebook and Twitter are no longer the only two major players helping retailers connect and engage with their shoppers in real time. Consumers are flocking to platforms such as social-photo sharing sites Pinterest and Instagram, and some brands are even creating their own social blog accounts on Tumblr.

August 2, 2012
Seizing the SoMoLo opportunity

By Dave Bruno, RedPrairie

July 23, 2012
Make Your Videos Work Harder With Social Video Marketing

By Dr. Melody King, Treepodia

May 31, 2012
Survey: Pinterest passes Facebook in consumer engagement with retailers

Consumers are using Pinterest to engage with retailers more than Facebook or Twitter, according to a survey released Thursday by Shop.org, comScore and The Partnering Group.

May 31, 2012
Survey: Pinterest passes Facebook in consumer engagement with retailers

Consumers are using Pinterest to engage with retailers more than Facebook or Twitter, according to a survey released Thursday by Shop.org, comScore and The Partnering Group.

May 15, 2012
The Changing Face of the Convention

This is not your father’s (or my father’s) RECon. True, the conference wasn’t called that back then, but it is clear to me that this influential annual event is evolving.

May 14, 2012
Oracle survey: Social media users have higher expectations for customer service

A “Live Help” feature, detailed information about products and services and access to personal account information are the three most important features consumers expect to find at a company’s website, according to an annual survey by Oracle.

© 2013