Increasingly, more and more stores are utilizing flat-panel screens for digital messaging and customer engagement. Such initiatives are being advanced by a wide range of departments, from marketing to technology. And they are referred to by a variety of names, including digital place-based media, retail media, dynamic signage, location-based digital display and enterprise media (the term digital signage is a bit dated.)
Buffalo Americas, a provider of external storage, network attached storage and networking solutions, is releasing the TeraStation 5200 Network Video Recorder (NVR) series with embedded support for Axis Camera Companion.
Verizon Wireless unveiled its new "destination store" format, in Mall of America, Bloomington, Minn. The sleek, modern-looking 9,715-sq.-ft. store is designed to show customers how wireless technology fits into their mobile lifestyles.
Signage continues to gain importance in overall branding efforts, as retailers seek to differentiate themselves with signs tailored to local markets and to create department ambiance. And increasingly, there is a lot more participation by marketing and advertising departments in developing signage programs.
“It is not just the construction or store planning departments anymore,” said Tony Camilletti, executive VP, D/Fab, Madison Heights, Mich.
Join Chain Store Age on Thursday, March 14, at 2 p.m. (Eastern) for a free Webinar, sponsored by Microsoft, on how to use digital signage solutions to improve customer engagement, improve brand awareness, target specific audiences, and quickly update messages — all while reducing costs and driving sales.