April 22, 2015

Outdoor apparel, equipment and footwear retailer The North Face has collaborated with Jaunt, which provides virtual reality (VR) hardware and software, on an immersive VR in-store experience designed to boost customers’ connection to the outdoors.

February 26, 2015

Consumer adoption of virtual reality (VR) technology is progressing slowly, but that doesn’t mean shoppers aren’t receptive to it.

February 26, 2015

Consumer adoption of virtual reality (VR) technology is progressing slowly, but that doesn’t mean shoppers aren’t receptive to it.

February 2, 2015

In another sign technology advancements are turning everyday life into the stuff of science fiction, Microsoft recently unveiled a new holographic computer system called HoloLens. Slated for official release this fall, HoloLens layers interactive 3-D holograms on top of the user’s physical surroundings, providing an “augmented reality” experience.

January 23, 2015

As part of its Windows 10 OS announcement earlier this week, Microsoft Corp. revealed it will be releasing a new holographic computer system called HoloLens that may offer retailers some interesting new ways to deliver an enhanced, seamless customer experience.

September 15, 2014

PlayDisplay, a provider of emotional engagement solutions, is releasing SpaceAR, an augmented realty platform that enables the creation of realistic objects of various sizes and whole virtual worlds.

June 12, 2014

Lowe’s has launched Lowe’s Innovation Lab, with a goal of creating new technology to solve common consumer frustrations while working alongside start-ups, universities, specialized professionals and other companies. The first concept to come out of the lab is the Lowe's Holoroom, a home improvement simulator that applies 3D and augmented reality technologies to provide homeowners an intuitive, immersive experience in their dream rooms.

March 26, 2014

Facebook has seen the future — through 3D goggles. The social media giant has reached an agreement to acquire hot virtual reality technology start-up Oculus VR for $2 billion.

March 26, 2014

Facebook has seen the future — through 3D goggles. The social media giant has reached an agreement to acquire hot virtual reality technology start-up Oculus VR for $2 billion.

July 31, 2008

Since Build-A-Bear Workshop’s inception, its mission has been to bring entertainment back to retail....

February 28, 2007

Daily, thousands of...