November 5, 2014

 

By Lyle Bunn

 

Increasingly, more and more stores are utilizing flat-panel screens for digital messaging and customer engagement. Such initiatives are being advanced by a wide range of departments, from marketing to technology.  And they are referred to by a variety of names, including digital place-based media, retail media, dynamic signage, location-based digital display and enterprise media (the term digital signage is a bit dated.)   

November 5, 2014

 

Retailers are well aware that good lighting is critical to visually rendering and calling attention to merchandise, including the role of color rendering. Light is made up of colors. For us to see an object as blue, that color must be present in the object and the light itself.

Most electric white-light sources don’t produce light with a balanced color spectrum, however. They’re manufactured with varying relative intensities of colors. This choice provides control of color appearance of the light source and how objects in the space appear.

October 29, 2014

Online footwear retailer Zappos is ranked the simplest brand in the U.S. And that’s a good thing.

October 21, 2014

Actions Services Group, a national lighting maintenance, sign maintenance and electrical services company, will provide scheduled lighting maintenance for Hancock Fabrics, a specialty retailer of crafts and fabrics.

October 20, 2014

Whole Food Market on Monday launched its first national brand campaign, a multichannel advertising initiative.

October 6, 2014

Curbside, a new startup that specializes in same-day pickup from local stores, launched its service on Monday with several retailers on board, including a pilot with Target Corp.

September 26, 2014

Ace Hardware has saved an average of 81% on lighting-related energy use in its 1 million-sq.-ft. retail support center in Rocklin, California, since implementing a LED upgrade.

The upgrade, completed in October 2013, involved replacing 1,551 T5 fluorescent and 102 metal halide lamps with an intelligent LED system from Digital Lumens. The wirelessly networked solution reduced the cen-ter’s power usage per square foot by 39.56%, while improving light quality and illumination levels.

September 5, 2014

Tiffany & Co. has named Jill Beraud as an executive VP, effective Oct. 13.

September 4, 2014

Tiffany & Co. announced that it has named Jill Beraud as an executive VP, effective Oct. 13.

September 3, 2014

Staples has released a series of enhancements to its omnichannel experience.

August 22, 2014

Instagram is making itself more advertising-friendly, adding a new suite of business tools for its advertisers that will help the brands better control their campaigns and will allow them to gauge the success of their efforts.

August 14, 2014

Retailers’ back-to-school campaigns are in full force across the nation, but it takes more than a successful circular to get a passing grade in the school of modern advertising. With competition for consumers’ attention at an all-time high, real advertising success isn’t truly possible without long-term, cost-effective results.

July 29, 2014

Tile Shop Holdings Inc. reported a 38% dip in net income during the second quarter of fiscal 2014 compared to the same period a year earlier.

July 23, 2014

Macy’s reported a series of new initiatives in its multi-year strategic program to enhance environmental sustainability, including a plan to begin replacing fluorescent fixtures in its store with LEDs.

June 13, 2014

H&M will open its largest store to date, a 57,000-sq.-ft. flagship on Manhattan’s Fifth Avenue, on July 17.

May 29, 2014

Social Reality Inc., an Internet advertising and platform technology company that provides tools to automate the digital advertising market, is launching the latest version of its GroupAd platform.

May 21, 2014

Tiffany & Co. grew net earnings 50% in a successful first quarter of fiscal 2014.

May 15, 2014

Chute Gerdeman has announced four team member promotions, including the appointment of Mary Lynn Waite, formerly senior designer, brand communications, to creative director.

May 12, 2014

Internet scrapbooking site Pinterest Inc. is expanding its efforts to allow advertisers pay to more prominently display their pins, the San Francisco-based company announced in a blog post on Monday.

May 9, 2014

In this digitally connected world, today’s shoppers are perusing store aisles with mobile devices in their hands and a world of information at their fingertips.

May 5, 2014

For the first time, lighting professionals expect to install more LED than fluorescent fixtures over the coming year, according to the fourth annual lighting by Precision-Paragon [P2].

May 1, 2014

If you really want to know what people think about you, you need to find out what they say behind your back. Historically this has been a tricky proposition, but the advent of social media provides an open forum where companies as well as individuals can check to see what is being said, and whether the commentary is good or bad.

April 15, 2014

Signet Jewelers’ $1.4 billion deal to acquire 90-year-old jewelry mainstay Zales made big headlines back in February. But reporters, analysts and investors were not the only ones paying attention to the pending purchase — as soon as they heard the news, mall managers and mall-based jewelers knew the King Kong of retail jewelry had just been born.

April 7, 2014

Uniqlo has transformed the second floor of it Fifth Avenue flagship to celebrate the launch of the retailer’s SPRZ NY collection, done in collaboration with the Museum of Modern Art.