Content about Web 2.0

September 4, 2014

With U.S. social commerce sales expected to reach $14 billion by 2015 and social networks like Twitter and Facebook ramping up their commerce capabilities, a survey by global marketing and technology agency DigitasLBi, and conducted online by Harris Poll, shows that while only 5% of Americans have made a purchase on a social media site, 20% would consider doing so.

September 3, 2014

Kohl’s Department Stores and multiplatform media company AwesomenessTV have launched a partnership to launch S.o. R.a.d., a seven capsule limited-edition junior’s fashion line and “Life’s S.o. R.a.d.,” an original four-season YouTube series featuring top teen influencers.

September 2, 2014

Nordstrom Inc. has become the first retailer to launch the Like2Buy platform, which allows Nordstrom.com customers to directly purchase items featured on the retailer’s Instagram page.

August 18, 2014

Social media is slowly but surely moving from a promotional channel to a channel for direct transactions, as evidenced by the recent news that Facebook is testing a “buy” button of its own.

August 5, 2014

Feedzai, a data science company that uses real-time, machine-based learning to analyze Big Data to prevent fraud, has developed e-commerce apps for the Shopify and Big Commerce platforms.

August 4, 2014

While some retailers and brands are now conducting actual e-commerce from their Facebook pages, the “buy” button holds the potential to substantially increase Facebook’s potential as a platform for executing omnichannel transactions.

July 31, 2014

Old Navy is launching a back-to-school promotion on the YouTube video platform.

July 28, 2014

So the news is out that Facebook is testing a new “buy” button designed to help businesses drive sales in News Feed and on Pages.

July 24, 2014

Facebook Inc.’s revenue in the second quarter increased 61% to a better-than-expected $2.91 billion, up from $1.81 billion in the year-ago quarter, fueled by its fast-growing mobile advertising business.

July 22, 2014

Facebook is introducing a new “save” feature that allows users to save items they find on Facebook to check out later when they have more time. Users can save items like links, places, movies, TV and music.

July 21, 2014

Facebook is testing a new “buy” button designed to help businesses drive sales through Facebook in News Feed and on Pages.

July 14, 2014

Denny's Corp. has launched its new Spanish-language Facebook page, Denny's Latino.

July 3, 2014

Facebook has agreed to acquire LiveRail, an advertising technology company that helps companies serve better ads in the videos that appear on their websites and apps.

July 1, 2014

Social shopping site DealsPlus.com has overhauled its site. Starting July 1, DealsPlus users will be able to create, curate and share their own "collections" of products.

May 20, 2014

Macy’s Inc. is testing the effectiveness of mobile video ads on Facebook.

May 12, 2014

Internet scrapbooking site Pinterest Inc. is expanding its efforts to allow advertisers pay to more prominently display their pins, the San Francisco-based company announced in a blog post on Monday.

May 1, 2014

Online streaming video service Hulu will display interactive ads from Pizza Hut that will allow viewers to place orders on their computers or other devices right in the middle of the commercial.

April 25, 2014

Performance marketing solutions provider iProspect has launched "Search-Powered Social, a hosted service that utilizes data captured via paid search through Facebook's Website Custom Audiences offering.

April 21, 2014

Whole Foods Market claimed the honor for best brand on Pinterest at the Shorty (the Shorties) Awards on April 7.

March 28, 2014

Pinterest, more than Facebook or YouTube, is supplying the greatest percentage of downstream traffic to retail sites, according to new research from Experian Marketing Services.

March 27, 2014

Social media sites are playing an increasingly important role in driving traffic to other websites, including retail websites and even other social networking sites, at the expense of search engines and portal websites, according to new research from Experian Research Services.

March 26, 2014

Facebook has seen the future — through 3D goggles. The social media giant has reached an agreement to acquire hot virtual reality technology start-up Oculus VR for $2 billion.

March 20, 2014

During the 2013 holiday season, Alex and Ani turned to EBay Enterprise, an EBay Inc. company, to help drive sales and achieve higher ROI through its Facebook ads.

March 13, 2014

Sephora has launched a new social shopping platform, called Beauty Board, to engage customers through beauty images and allow them to post, share, browse and shop the company’s photo gallery directly on its web site, mobile site, iPhone and Android apps.

© 2014