July 17, 2015

According to BuzzFeed, Facebook has begun piloting online storefronts located within the pages of a number of retailers.

July 2, 2015

Pinterest is rolling out its “Buyable Pins” feature, which allow consumers to purchase items directly from Pinterest visual displays, to users of its iPhone and iPad apps.

June 30, 2015

Pinterest on Tuesday officially started its foray into e-commerce.

June 23, 2015

Mondelez International has renewed its global strategic partnership with Facebook, with a focus on creating and delivering creative video content and driving impulse snack purchasing online.

June 23, 2015

Consumers are turning to user-generated social media images and videos to help them make purchasing decisions.

June 15, 2015

There are three implications of Facebook’s latest effort to serve as a commercial platform. 

June 12, 2015

The Shopify e-commerce platform is expanding a beta test of the Facebook “buy” button with select U.S. retailers, by invite only.

June 9, 2015

Facebook is expanding the availability of its Place Tips in-store mobile promotion service, and also expanding Place Tips’ reach with free Bluetooth Low Energy beacons. Facebook initially launched a trial of Place Tips in January 2015 and is now rolling it out nationwide.

June 8, 2015

My latest retail IT-related travels took me to the Retail Experience Center at Microsoft headquarters (in Redmond, Washington), where I toured a simulated shopping mall environment that demonstrated a variety of innovative ways the company is using technology to enhance customer engagement for retailers.   Here are the three most interesting solutions from that visit:

June 2, 2015

Fabric and craft specialty retailer Jo-Ann Fabric and Craft Stores is one of the partners for Pinterest’s new Buyable Pins, which is the social networking site’s first crack at e-commerce.

June 1, 2015

Consumers are predominantly using social media as a tool to give positive feedback, according to eDigitalResearch.

April 22, 2015

While Amazon is winning the battle for smartphone shoppers in America, it has yet to achieve the same dominance in at least 10 other countries internationally.

March 19, 2015

Facebook Inc. is adding a new feature to its popular Messenger instant messaging service that will give users the ability to send money to friends.

March 16, 2015

Facebook has purchased personalized shopping engine TheFind.com, with the intent of making its ad more relevant to individual users.

February 23, 2015

Non-profit PatientsLikeMe is working with Walgreens to help make it easier for people to understand how the medications they take may affect them.

February 11, 2015

Target is continuing to re-define its digital offerings, this time by shutting down its two-year-old movie streaming service, Target Ticket.

January 28, 2015

If a picture is worth 1,000 words, then perhaps a video is worth 1,000 sales. U.K. electric appliance retailer ElectricShopping.com has increased unit sales by 37% using Treepodia’s new YouTube Fetcher service.

January 28, 2015

A pair of veteran retailers were among the most popular store sites on Facebook during the 2014 holiday season.

December 30, 2014

Specialty apparel retailer Avenue Stores is turning its online customers into brand advocates by using ShopSocially’s referral marketing solution to generate referrals from its website users. 

December 10, 2014

Facebook is improving its Facebook Search feature with emphasis on personalized results and mobile functionality. 

December 2, 2014

Mobile traffic and sales trends indicate that Cyber Monday is increasingly becoming an event consumers take with them wherever they go.

December 1, 2014

Cyber Monday online sales were up 8.7% as of 3 p.m. EST over the same period on Cyber Monday 2013, according to IBM Digital Analytics Benchmark.

November 26, 2014
New York - A sophisticated marketing mix—one that includes social media, mobile and digital campaigns—is crucial in today’s fragmented retail environment. Twitter be can be especially helpful in targeting customers, according to one industry expert.  
November 26, 2014

Nordstrom was the most engaged retail brand on Pinterest, followed by Amazon, according to Curalate, which collected more than 180,000 Pins and analyzed nearly five million interactions associated with the Top 100 brands from November 1st to November 21. Rounding out the top five: Urban Outfitters, American Eagle Outfitters and Zulily.