The weekend of Dec. 20-21, which included “Super Saturday” (the last Saturday before Christmas) saw the highest daily back-to-back Internet traffic from online consumer retail shopping activity since tracking began before the Thanksgiving weekend.
Shoppers are planning to spend less money and purchase gifts for fewer people this holiday season compared to last year, while also maximizing their budgets through Black Friday and Cyber Monday sales and online cost comparison, according to the CFI Group 2014 Holiday Retail Spending Report: Black Friday is Back.
Toys “R” Us will open its stores at 5 p.m. on Nov. 28, offering more than 300 doorbuster values, while supplies last, from four-hour deals and Thursday-through-Saturday discounts on hot toys, games and tablets, to gift with purchase offers.
A SpendingPulse report released Monday by MasterCard Advisors found that after a three-week recovery of retail spending growth that started two weeks after Superstorm Sandy and lasted through the week ending Dec. 1, a slowdown occurred in the week ending Dec. 8.
Chain Store Age will hold a webinar on Thursday, Dec. 13, 2 p.m. ET (11 a.m. PT) that will examine email marketing trends for Black Friday 2012 and how marketers used email to promote store shopping and events during the holiday weekend.