When building and deploying mobile apps, retail and distribution firms have employed a variety of approaches, including custom app builds, cloud-based DIY app builder tools, and in some cases, building their own enterprise app stores.
In August, women’s specialty apparel retailer Coldwater Creek, which operates 402 stores in 47 states, announced it had landed Deborah Cavanagh as its new chief marketing officer. She is charged with leading the multichannel brand’s marketing and creative services. One of Cavanagh’s first orders of business? To re-engage the Coldwater Creek core customer, as well as connect with new ones.