In the face of an e-commerce take-over, brick-and-mortar retailers are flailing to attract Millennials into stores and industry experts are issuing the same old humdrum advice. Marketing gurus instruct retailers to make retail experiences for Millennials feel “personal” and “convenient.”
Everybody loves a turnaround story. RadioShack is betting that the now-former president of daily living products and solutions for Walgreens, Joe Magnacca, will help author a turnaround story of its own for the small-box consumer electronics retailer.
The global redemption rate of mobile coupons will average at over 8% by 2016, which represents an eightfold increase over the best paper coupons campaigns, according to a new report from Juniper Research.
The 100th annual “Big Show,” the National Retail Federation’s annual event in New York City, launched at the Jacob K. Javits Convention Center on Sunday, Jan. 9 with a lineup of sessions and plenty of buzz.
IKEA is launching a multi-million dollar, multi-component brand campaign designed to highlight the importance of home in America. The retailer launched its “Home is the Most Important Place in the World” campaign in late September, with a press event at Cedar Lakes Studio and Theatre in Manhattan.