The store experience isn’t what it used to be. Rapidly developing omnichannel technologies, such as mobile and social, are redefining the very definition of a “store” and what customers can accomplish within.
Cullinan Properties announced that Kellie Schmidt has been named corporate marketing manager for the company, charged with overseeing Cullinan’s brand presence, in addition to creating and executing marketing and communication strategies.
Energy efficiency is one of the key benefits of using LED lighting. But there are plenty of other reasons to incorporate LEDs into retail stores, Sally Lee, applications marketing manager for Osram Sylvania, told attendees at the session, “Spotlight on LED: Getting the Dirt on Rare Earth Minerals.”
Open-air shopping destination Santa Monica (Calif.) Place has launched a new gift card partnership to benefit local public schools. One dollar from the purchase fee for every Santa Monica Place Gift Card and GIVE Green Gift Card sold at the center will go to the Santa Monica-Malibu Education Foundation.