Households with school-aged children (pre-school through 12th grade) plan to spend more this year on back-to-school necessities with a predicted increase of 9 % for an average spend of $655, according to the 15th annual survey conducted by Brand Keys.
HBC Department Store Group is deploying the Swirl in-store beacon marketing platform to deliver digital experiences to consumers' smartphones while they shop in the company's department stores in Canada and the U.S.
Recent announcements that Apple will partner with IBM to release more than 100 mobile iOS applications tailored to work with IBM’s data analytics and cloud services, and that Microsoft will focus on digital work innovation in its smartphone segment, serve as reminders that mobile devices are continuing to evolve.
Business adoption of new technologies often flows from their personal use. This certainly applies to mobile apps and devices. The ability to download an app in seconds, share photos and data via the cloud in real-time, and communicate from any location at any time have evolved from “nice to have” to “need to have.”
SnapUp is launching a free iPhone app that lets users take a screenshot of the item they’re shopping for and then have the product tracked on any retailer’s mobile app or website and compiled in one place.
Vee24, a provider of live video assistance solutions, is releasing the VeeStudio Software Development Kit (SDK) for iOS and Android, as well as VeeAssist, a new co-browsing product designed to enhance call center satisfaction.
L’Oreal Paris is releasing Makeup Genius, a free mobile app that uses advanced facial mapping technology to turn the front-facing iPhone and iPad camera into a virtual mirror that allows women to try on products in real-time.
When industry experts talk about retailers connecting with today’s mobile consumer, they are generally referring to customers who always travel with smartphones and tablets. But there is another type of “mobile” consumer touchpoint retailers should be targeting, and that is the automobile.