April 30, 2015

Consumers are using social media to connect not just with high school classmates and former flames, but with retailers.

April 29, 2015

Engaging consumers online seems like it should be easy – after all, virtually every consumer is actively online and using multiple social media platforms at this point.

April 15, 2015

Nordstrom came out on top in a study that ranked the social media performance of department stores by digital marketing analytics company Rival IQ.

February 25, 2015
Lebhar-Friedman is seeking an Audience Development Manager for its publications.
February 12, 2015

Twitter plans to acquire Niche, a startup that pairs content creators popular on such social media platforms as Instagram, Tumblr and Twitter's own Vine with brand advertisers.

January 23, 2015

Restoration Hardware Holdings Inc. (RH) has named Ali Rowghani to its board of directors.

December 30, 2014

Specialty apparel retailer Avenue Stores is turning its online customers into brand advocates by using ShopSocially’s referral marketing solution to generate referrals from its website users. 

December 12, 2014

Party Galaxy might be ready to start its holiday celebration a little early. 

December 10, 2014

Facebook is improving its Facebook Search feature with emphasis on personalized results and mobile functionality. 

December 8, 2014

Guildford Town Centre, a shopping center in Surrey, British Columbia, Canada, is reaching out to customers across multiple channels and points of engagement. 

December 3, 2014

We have seen a dramatic increase in the use of social media by merchandisers over the past year, as retailers look for innovative ways to enhance their merchandising decisions to deliver the products consumers want across a seamless shopping experience.

December 2, 2014

Mobile traffic and sales trends indicate that Cyber Monday is increasingly becoming an event consumers take with them wherever they go.

December 2, 2014

Black Friday was a more social event than Cyber Monday, with 3.5 million tweets and 838 million impressions compared to 839,000 tweets and 309 million impressions.dan

December 1, 2014

Cyber Monday online sales were up 8.7% as of 3 p.m. EST over the same period on Cyber Monday 2013, according to IBM Digital Analytics Benchmark.

December 1, 2014

Across the country, there was strong support for local businesses on Small Business Saturday, with shopping up 14.9% from last year, according to the results from the Small Business Saturday Consumer Insights Survey, released today by American Express and the National Federation of Independent Business (NFIB).  

November 26, 2014
New York - A sophisticated marketing mix—one that includes social media, mobile and digital campaigns—is crucial in today’s fragmented retail environment. Twitter be can be especially helpful in targeting customers, according to one industry expert.  
November 25, 2014

Twitter keeps on coming up with new ways to let advertisers connect with consumers—and now it’s moving into the brick-and-mortar space. 

November 5, 2014

Babies ‘R Us is offering a "Baby's First Christmas" Twitter Party as part of a broader omnichannel holiday promotional program.

November 5, 2014

Facebook, You Tube, Instagram and WeChat are the most important social media platforms, according to a new report by business intelligence company L2 Inc.

October 31, 2014

Compared to non-users, Twitter users start holiday shopping earlier, spend more and are more prone to impulse purchases.

October 29, 2014

Net income soared 90% to $806 million in the third quarter of fiscal 2014 from $425 million in the same quarter a year earlier, as part of strong overall performance by Facebook Inc.

October 27, 2014

Responding to the Ebola virus that has ravaged West Africa, the Retail Orphan Initiative (RetailROI) is launching a major campaign to help fight Ebola in Liberia.

October 9, 2014

Blue Nile Inc. has launched a new mobile shopping app available in Apple's App Store, which now includes augmented reality on the app's "Dream Box" feature, allowing consumers to virtually "try on" a Blue Nile engagement ring from an iPhone.

October 8, 2014

Target Corp. is revamping its existing flagship app (with new versions for both iPhones and iPads) and its Cartwheel coupon app, and is also developing a new app for pharmacy, with rollouts scheduled for later this month.