Skechers becomes first brand to buy Super Bowl LIX adA Skechers commercial will be broadcast across the nation during next year’s “Big Game.” Gatorade launches loyalty program with direct-to-consumer accessAn athletic beverage, supplements and accessories brand is offering rewards for purchases across all channels. How retailers can prepare for summer e-commerce activity – now Summer’s almost here and the time is right for getting your seasonal efforts set up ahead of time. Target leans into brand love — with humor — in new marketing campaign Target Corp.'s customers served as inspiration in its newest marketing campaign. Best Buy revamps consumer app with AI, video Best Buy Co. Inc. is rolling out a number of new features for its consumer app in the coming weeks. What consumers want from gift card loyalty incentives A new survey reveals how retailers can drive loyalty participation with gift card incentives. Newegg opens online store curated for college customers Newegg Commerce Inc. is targeting verified college students, graduates, faculty and staff with its new online student store. e.l.f. Beauty unveils eye-catching campaign to make company boards more diverse There are more men named “Dick” on public company boards in the U.S. than women or divese groups. Wendy’s tweaks McDonald’s with development of new promotional site The Wendy’s Company is promoting its special "Nuggs Party Pack" offer and taking a subtle dig at its top competitor in the process. The key drivers of livestream shopping are… A new survey sheds light onto why and how consumers engage in shopping via livestream video. 1 2 3 4 5 Next Last