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STORE SPACES

Japanese retailer to enter the United States

BY Marianne Wilson

A leader in the secondhand clothing market in Japan is setting up shop in the United States.

2nd Street USA, a subsidiary of Tokyo-based GEO Holdings, will open on Melrose Avenue in Los Angeles, on Jan. 12. The store, which will sell and buy goods, will offer men’s and women’s clothing and accessories. The assortment will feature such well-known designer labels as Supreme, MCM and Burberry, along with such ‘big-in-Japan’ brands as Comme des Garçons, A Bathing Ape, and Porter. It will also include “Kurofine,” a clothing line produced by Kyoto Montsuki Co., which recycles used clothing items as new by dyeing color-faded or stained clothing to a deep black through a special dyeing process.

The Los Angeles location will be 2nd Street’s first ever outside of Japan, where it operates 578 stores. The company has plans to open two additional stores in California by March 2019, and aims to expand to 10 stores in the United States by 2020.

“2nd Street is committed to offering — in a way people have come to expect from Japanese culture — reliable quality goods that have been carefully selected, and customer service with attentive hospitality (Japanese-style hospitality),” said Masahiro Kikuchi, CEO of 2nd Street USA. “I am eagerly looking forward to seeing how well Japan’s inspiring reuse concept, ‘to bring about good things from objects,’ is able to flourish in the American market.

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Trending Stores: Riley Rose, Bridgewater Commons, Bridgewater, New Jersey

BY CSA Staff

Forever 21 has come out of the gate fast with its new beauty/lifestyle format, Riley Rose, which made its debut in September. The fast-fashion giant has opened the concept in eight locations to date, including one in December at Bridgewater Commons Bridgewater, New Jersey.

Riley Rose is targeted at young millennials. Awash in pink hues and feminine accents, the 5,000-sq.-ft. Bridgewater store combines an extensive and diverse mix of edgy beauty and skin care brands (including many formerly online only and a large selection of Korean offerings) with fun, offbeat home and lifestyle goods, ranging from stationery to tech accessories to candy (with sweet treats from Dylan’s Candy Bar).

Riley Rose encourages shoppers to try out the products, and features individual make-up stations with brightly-lit mirrors. iPads and large TV screens highlighting the brands and offer beauty tutorials are located throughout the space.

The store is designed to be Instagrammable, compete with a selfie station that encourages social sharing.

For more Trending Stores, click here.

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Retail design firm FRCH in merger

BY Marianne Wilson

FRCH Design Worldwide has joined forces with one of the largest architecture firms in the country.

Nelson announced it has merged operations with FRCH. The newly combined organization has 25 offices with more than 1,100 employees, providing service to current and prospective clients in every region of the country

John “Ozzie” Nelson Jr., chairman and CEO of Nelson, and Jim Tippmann, CEO of FRCH, will lead the new organization as Co-CEOs. Nelson will also serve as chairman of the newly created board, and remain the majority shareholder.

“FRCH’s expertise and 50 years of experience in creating award-winning retail, hospitality, restaurant, entertainment and retail mixed-use environments and innovative consumer experiences is not only complementary to our organization, but positions us to respond to the changing disruption across multiple industries,” said Nelson. “For Nelson’s vast global solutions clients, this merger adds both geographic coverage and an elevated focus on brand, experience, and creative design.”

Over the coming months, both companies will work to further integrate their expanded service offering to provide clients with the full benefit of this merger. With the merger, FRCH has become ‘FRCH a Nelson Company.’

“Merging with Nelson provides our organization and clients with a stronger regional presence offering not only relevant depth of practice area expertise, but more reach nationally to be closer to our clients so that we are there when they need us,” said Tippmann.

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