Albertsons, DoorDash teaming up for on-demand delivery

Dan Berthiaume
Senior Editor, Technology
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One of the largest U.S. grocers is providing online delivery from nearly 2,000 of its stores in partnership with DoorDash.

Albertsons Cos. is offering groceries and essentials for delivery within an hour via the DoorDash marketplace app with no time slot, queues, or minimum order size required. The retailer is making more than 40,000 grocery items available from banner stores across the country including Safeway, Vons, and Jewel-Osco; as well as convenience items at select stores.
Consumers can shop Albertsons directly on the DoorDash app. In addition, in select markets, customers can order groceries through their local Albertsons Cos. store’s website for same-day delivery powered through the DoorDash Drive white-label fulfillment platform.

The partnership includes both immediate and long-term initiatives, including supporting the expansion of Albertsons’ first-party grocery delivery business with DoorDash Drive, launching a custom loyalty program, expanding delivery hours, and offering a unique selection including specialty items, prepared meals, meal kits, and new concepts. 
In addition, DoorDash and Albertsons Cos. are offering an interactive digital gaming experience, “In The Bag,” giving customers the chance to play and score savings on future grocery orders. Users are prompted to place as many fresh grocery staples as possible—including apples, asparagus, milk, and avocados— into a virtual DoorDash grocery bag before reaching the top and running out of space. The more groceries a customer can fit into your grocery bag, the more they can save with promotions per tiered score, with a top scorer having the chance to win a $5,000 credit toward purchases on DoorDash.

All Albertsons stores will be available on the DoorDash DashPass membership program that offers members unlimited $0 delivery fees and reduced service fees. DashPass members can receive these benefits on all eligible orders of $25 or more from Albertsons Cos. stores. 

In addition to DoorDash, Albertsons also provides on-demand delivery via Instacart. The retailer also also recently made its products available on a new online grocery shopping engine called Anycart. Customers choose from real-time inventory and place orders with Anycart, which then sends orders to the store, where they are fulfilled by store associates who pick, pack and deliver orders

“We are committed to expanding our delivery experience in order to meet our customers’ needs whenever, wherever and however they want,” said Chris Rupp, chief customer and digital officer, Albertsons Cos. “Our partnership with DoorDash is the next step in our digital transformation to help make our customers’ lives easier and help answer the perennial question, ‘What’s for dinner tonight?’”

“Consumers' desire to get everything in their neighborhood on-demand has increased dramatically. We are thrilled to partner with Albertsons, one of the largest food and drug retailers in the world, as they expand their already strong local footprint beyond their four walls to offer consumers convenient access to on-demand grocery delivery,” said Fuad Hannon, head of new verticals at DoorDash. 
As of February 27, 2021, Albertsons Cos. operated 2,277 retail stores with 1,727 pharmacies, 400 associated fuel centers, 22 dedicated distribution centers and 20 manufacturing facilities. The company operates stores across 34 states and the District of Columbia with more than 20 banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings Food Markets, and Balducci's Food Lovers Market. 

DoorDash operates in more than 4,000 cities and all 50 states across the U.S., Canada, Australia, and Japan.