1-800-Flowers to accept Bitcoin in the fall
Carle Place, N.Y. – 1-800-Flowers.com Inc. will begin accepting Bitcoin payment this fall. The retailer will accept Bitcoin across its portfolio of gifting sites, including 1-800-Flowers.com, FannieMay.com, Cheryls.com, ThePopcornFactory.com, 1-800-Baskets.com, FruitBouquets.com, and Stockyards.com.
"As a customer centric company, we are always looking for new ways to engage with our customers and enhance their shopping experience for all of their celebratory occasions," said Jim McCann, 1-800-Flowers CEO and founder. "Bitcoin, together with our other payment options, offers our customers another highly convenient way to help them deliver smiles to the important people in their lives."
1-800-Flowers.com has selected Bitcoin platform Coinbase to process its Bitcoin payments.
Ben & Jerry’s launches omnichannel food truck promo in NYC, Portland
Burlington, Vt. – Ben & Jerry’s Scoop Truck is launching a month-long tour in New York City July 1-28 and in Portland, Oregon, July 1-29, giving away free ice cream scoops in an omnichannel promotion. Customers can follow the trucks on Twitter to see where they are located and also send tweets to win direct delivery of free ice cream.
In addition, the promotion features official Ben & Jerry’s storytellers. Each truck will have a storyteller travel with it to tell customers stories of how flavors were developed. Each storyteller will also maintain an online blog and accept customer recommendations on where their truck should visit.
Survey: Dining out big part of summer plans
Austin, Texas – Dining out appears to be a big part of consumers’ summer plans. According to two recent surveys of more than 1,000 adults conducted by digital offers provider RetailMeNot, respondents estimate on average they will eat out nearly every day of the week (six days) and likely nine times a week during vacation.
When it comes to dining out, survey respondents prefer a buy one, get one free entree deal (35%) or a discount (such as 10% off) on their entire purchase (31%). Fewer see as much value in a free appetizer or dessert (7%) or drink specials (6%). Among 2014 summer vacationers, the top foods that survey respondents plan to eat during their summer vacation are burgers (76%), pizza (74%) and sandwiches (64%).
In addition, the vast majority of respondents have eaten at a fast food (87%) or fast-casual (67%) restaurant during a month’s time frame.