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26 Calif. Macy’s Stores Install Solar Power

BY CSA STAFF

SAN FRANCISCO —Macy’s will install solar power systems and significantly reduce energy consumption in 26 stores throughout California in partnership with SunPower, a Silicon Valley-based manufacturer of high-efficiency, commercially available solar cells, solar panels and solar systems. According to Macy’s, energy-efficiency upgrades will include high-efficiency lighting and HVAC systems and energy management systems. The solar systems, combined with the energy-efficiency upgrades, are expected to offset 24 million kilowatt hours of energy consumption annually.

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Hooker names upholstery head

BY CSA STAFF

MARTINSVILLE, Va. Hooker Furniture has appointed Alan Cole to the new position of evp of upholstery, in which he will oversee the operations of Hooker Furniture subsidiaries Bradington-Young and Sam Moore Furniture.

In addition to overseeing the operations of Sam Moore and Bradington-Young, Cole will help develop further growth plans for Hooker’s imported accent chair product line. He also will be involved in strategic planning for HFC and will oversee any future acquisitions of upholstered furniture operations.

 

Cole, who has held senior executive positions at leading upholstered furniture companies including Broyhill, Berkline and Schnadig, “has the expertise in upholstery that uniquely qualifies him to help us realize one of our strategic objectives, which is to become a more important and complete upholstered furniture resource,” said Paul Toms Jr., chairman, ceo and president of Hooker Furniture.

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Best Buy selects new ad agency

BY CSA STAFF

MINNEAPOLIS Best Buy announced Thursday that it has chosen BBDO New York as its advertising agency for the Best Buy brand. The selection of BBDO follows a multi-month-long review for the Best Buy brand account, which was previously handled internally.

“We believe this partnership with BBDO New York will enable us to support the company’s aggressive growth goals and to build and enhance our capabilities,” said Ruby Anik, Best Buy’s senior vp of marketing communications. “We are excited to leverage BBDO’s creative expertise, brand experience and spirit of collaboration in further differentiating Best Buy as the consumer’s trusted guide to technology solutions.”

BBDO New York’s scope of work will include account planning, ad strategy and execution, and media and consumer connection planning. Estimated billings, as measured by media spending, will be $170 to $200 million. The firm will begin work immediately on internally-focused projects supporting Best Buy’s brand position.

 

In addition, Best Buy will expand its relationship with Crispin, Porter + Bogusky beyond Geek Squad to partner on business development and in-store activation opportunities for the Best Buy brand.

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