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7-Eleven in Australia taps Wipro

BY Staff Writer

Sydney, Australia — Wipro Ltd. announced that it has won a “transformational IT applications and infrastructure engagement” from 7-Eleven in Australia.

The solution is aimed at paving the way for a company-wide retail process re-engineering at 7-Eleven to enable it to launch new merchandise categories, improve the efficiency of existing merchandise categories, initiate real-time targeted promotions, and easily on-board new processes during mergers and acquisitions. All of these will result in an enhanced experience for the customers of 7-Eleven in Australia, Wipro said.

The integrated engagement includes the upgrade, migration and consolidation of 7-Eleven’s IT applications and infrastructure, which will help improve speed and agility of its go-to-market initiatives. Wipro will implement SAP Business Suite powered by SAP HANA for this project, making this one of the first implementations of the SAP for retail solution portfolio on the SAP HANA platform across Asia Pacific & Japan.

The aim of this project is to improve business functionality at 7-Eleven through the deployment of a consolidated, real-time transactional and reporting infrastructure. Powered by the cutting-edge SAP HANA platform, it will also set the foundation for predictive customer analytics, to forecast and manage the retailer’s future business requirements.

Michael Peck, CIO for 7-Eleven, said: “Wipro has been a strategic technology partner to 7-Eleven since November 2012, and is working with 7-Eleven to deliver a number of transformational technology projects. One of these projects is the implementation of new infrastructure so we can flex our development environments on demand to support multiple business initiatives. In addition, we are upgrading our current IT environment to run the latest versions of SAP software, including implementing SAP Business Suite powered by SAP HANA. We are pleased to be working with Wipro on this project, which we anticipate will deliver positive outcomes for our franchisees and customers."

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7UP continues #7x7UP at EDC Las Vegas

BY CSA STAFF

7UP is working to make the Electric Daisy Carnival Las Vegas an experience for attendees and those who won’t be at the three-day concert that starts on June 20.

At the electric music festival, the beverage brand will be hosting the fourth of seven concerts organized through its #7x7UP social media campaign with Stage 7, which will showcase up-and-coming electric artists all weekend. Most notably, the #7x7UP campaign has featured a partnership with well-known DJ, Tiësto, whose 7UP-sponsored album release party was held on June 17 at Terminal 5 in New York.

For those who won’t be in attendance at the Las Vegas Motor Speedway for EDC Las Vegas, 7UP has partnered with the festivals’ producer, Insomniac, to create “Electric Daisy Curated — which will broadcast footage from the festival’s nine stages throughout the weekend.

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Garden Ridge rebranding to At Home

BY CSA STAFF

The coming months will see the name “At Home” popping up on 71 Garden Ridge stores in 21 states as the home décor store undergoes a significant rebranding and remerchandising initiative.

The company said it plans to spend $20 million to rebrand all stores to the At Home banner, which it believes better reflects the company’s mission to provide shoppers more than 50,000 unique home décor products for every room, every style, at everyday low prices. The company’s original name was taken from the town of Garden Ridge, Texas, where the company was founded in 1979.

“Our new name, At Home, better reflects our company’s home décor heritage, as well as our aspirations for the future,” said CEO Lee Bird. “By aligning our in-store transformation and merchandise offerings, the new brand best positions us to succeed as we move forward with our expansion strategy.”

The company plans to open 13 new stores this year, a sizable increase on a percentage basis, considering stores average about 120,000 sq. ft. At Home said it is focused on continuing its trend of aggressive store growth for the foreseeable future as the brand seeks to expand across the United States.

Along with the new name and branding, the stores have been redesigned to enhance the self-help shopping experience, making it easier for customers to find what they need and feel At Home, according to the company. The newly redecorated stores provide a welcoming atmosphere with easy-to-read signage that takes the customer on a journey through the store. For example, new in-store merchandising vignettes offer design ideas for every room in the house including the living room, dining room, bedroom and outdoor entertaining area. The displays are changed out seasonally to remain relevant and on-trend, and are intended to offer design inspiration for how At Home products can be put together and displayed in customers’ homes.

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